Open to opportunities

Ulyana Kouhan

@ulyanakouhan

Message

Business development manager in ad-tech, driving affiliate and performance marketing partnerships to grow revenue.

Poland

Message

What I'm looking for

I’m looking for an ad-tech or performance-marketing role where I can own affiliate partnerships end-to-end, grow revenue, onboard new publishers/advertisers, and continuously optimize CPA/CPL campaigns in a data-driven environment.

I’m a business development professional with 6+ years in B2B marketing and ad-tech. In my current role at Takeads, I manage the full affiliate partnership cycle—from outreach and onboarding to account management—working with both publishers and advertisers in a performance marketing environment.

I develop and manage partnerships within the affiliate marketing ecosystem, focusing on growing revenue through performance-based channels. I’m responsible for onboarding new partners and optimizing CPA/CPL campaigns to improve outcomes.

Before Takeads, I built my foundation at Exposit across Marketing Manager, Marketing Research Analyst, and Senior Business Development Manager roles. I collaborated with IT on sales technology initiatives, prospect for new clients, research decision makers, and launch new projects across Europe and the USA—while also developing requirements for IT projects.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Takeads

Aug 2023 - Present (3 years 2 months)

Developing and managing partnerships with advertisers within the affiliate marketing ecosystem. Responsible for growing revenue through performance-based channels, onboarding new partners, and optimizing CPA/CPL campaigns

Performance Marketing Account Management Campaign Optimization

Marketing Manager

Exposit

Dec 2022 - Aug 2023 (8 months)

Leads marketing activities for B2B audiences at Exposit.

B2B

Marketing Research Analyst

Exposit

Dec 2021 - Jan 2023 (1 year 1 month)

Performs marketing research and analytical work to support marketing decisions at Exposit.

Problem Solving

Senior Business Development Manager

Exposit

Jan 2021 - Dec 2021 (11 months)

Leads business development efforts at Exposit.

Business Development Manager

Exposit

Dec 2018 - Dec 2020 (2 years)

- Collaborate with IT on sales technology initiatives;
- Prospect for potential new clients and turn this into increased business;
- Identify potential clients, and the decision makers within the client organization;
- Research and build relationships with new clients;
- Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion;
- Launching n