Ugljesa Gilovic
@ugljesagilovic
Senior product manager specializing in SaaS and platform products, shipping APIs and integrations that improve conversion and retention.
SerbiaWhat I'm looking for
I’m a Senior Product Manager with 10+ years building SaaS and platform products across B2B and B2B2C—spanning SaaS, CPaaS, and telco. I own complex platform domains end-to-end, from discovery and roadmap to launch and optimization, with a track record of shipping APIs, integrations, and platform services that move conversion, retention, cost, and time-to-market.
Most recently, I founded and led the Connected Home division at United Cloud, consolidating fragmented teams and removing cross-team dependencies that slowed delivery. I defined a long-term platform vision for fleet-wide management across 7 SEE markets, cut set-top box cost by ~23%, and delivered a next-gen device in 7 months—turning a TV terminal into an entertainment hub with measurable adoption and early operational impact.
Previously, at Doodle I owned core platform services powering identity, payments, notifications, and third-party integrations during the transition to SaaS. I improved free-to-premium conversion by 0.8% and retention by ~0.5%, scoped a monolith breakup into microservices, and led strategic integrations with Google, Microsoft, Apple, Stripe, and PayPal—while bringing disciplined, evidence-based delivery (JTBD, continuous discovery, and experimentation).
Experience
Work history, roles, and key accomplishments
Head of Product - Connected Home
United Cloud
Sep 2024 - Present (1 year 9 months)
Founded and led the Connected Home division, consolidating teams and defining fleet-wide platform vision across 7 SEE markets. Cut set-top box cost ~23%, delivered the device in 7 months, scaled adoption to 4/7 operators (5,000 units in month one), and launched a white-label mobile app targeting €5M/month estimated recurring revenue.
Senior Product Manager - Core Platform
Doodle
Feb 2023 - Aug 2024 (1 year 6 months)
Owned Doodle’s core platform services for identity, payments, notifications, and third-party integrations during the transition to SaaS. Increased free-to-premium conversion by 0.8% (vs. 0.5% target) and lifted retention ~0.5% by launching automated scheduled payments via Stripe, while scoping a monolith-to-microservices split to unblock personalization and tiering.
Launched Silent Verify, a seamless identity validation approach with zero user interaction, and reframed the roadmap to address market coverage constraints. Conceived and defined Unify Verify, a single API consolidating multiple verification methods (including WebAuthn) with SMS fallback, enabling scalable carrier/aggregator integrations and expanding global coverage.
Product Manager - Connected Devices
United Cloud
Oct 2020 - Feb 2022 (1 year 4 months)
Launched Android TV set-top boxes across 7 markets and one global OTT provider (~600k devices deployed) supporting OTT and hybrid broadcast (DVB-T2/C). Reduced per-device cost ~5% on ~200k units by integrating Google Widevine, delivered a cloud in-home Wi-Fi management service end-to-end, and initiated an AI/computer-vision human-detection feasibility and requirements effort.
Business Analyst - Product Discovery
United Cloud
May 2019 - Oct 2020 (1 year 5 months)
Led market, customer, and technical discovery for new telco products, translating insights into product opportunities and business cases. Served as technical lead for evaluating and integrating CPE and third-party solutions, managing vendor engagement, requirements, and commercial scoping.
AV Project Engineer
Dekadas
Jul 2006 - May 2019 (12 years 10 months)
Designed and delivered complex professional audio-visual (AV) systems, leading project teams and authoring technical documentation for tenders and commissioning. Progressed from Associate to Project Engineer while owning delivery and documentation responsibilities.
Education
Degrees, certifications, and relevant coursework
University of Belgrade
Master of Science (M.Sc.) in Electrical Engineering, Telecommunications & IT, System Engineering & Radio Communications
2017 - 2018
Completed an M.Sc. in Electrical Engineering focusing on Telecommunications & IT, System Engineering, and Radio Communications.
University of Belgrade
Bachelor of Science (B.Sc.) in Electrical Engineering, Telecommunications & IT, System Engineering
2004 - 2011
Completed a B.Sc. in Electrical Engineering with a focus on Telecommunications & IT and System Engineering.
Scrum Alliance
Certified Scrum Product Owner (CSPO), Scrum / Agile Product Ownership
Earned the Certified Scrum Product Owner (CSPO) credential from Scrum Alliance.
Availability
Location
SerbiaAuthorized to work in
Job categories
Skills
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