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Velimir BulatovicVB
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Velimir Bulatovic

@velimirbulatovic

Product Leader | End-to-End Product Lifecycles, System Design & Discovery

Serbia
Message

I am a Product Manager with a strong technical background, specializing in turning complex domain problems and technical architectures into scalable, user-centric software products. I bridge the gap between engineering, design, and business strategy—ensuring that every product initiative is grounded in real user discovery, robust system design, and measurable metrics.

My experience spans end-to-end product lifecycles, from early discovery and high-fidelity prototyping to backend integration frameworks and data-driven optimization.

Core Strengths & Key Achievements:

Product Discovery & Strategy: Led full product discovery cycles using frameworks like "5 Whys" root-cause analysis, structured user interviews, Figma prototyping, and hypothesis validation through A/B testing and statistical significance tracking.

Technical & Architectural Depth: Hands-on collaboration with engineering teams on complex system and developer tooling. Fluent in reading technical requirements and defining clear system specifications.

Complex Logistics & Operational Software: Designed and optimized workflows for heavy operational domains, including Terminal Operating Systems (TOS), EDI integration frameworks (such as BAPLIE standards), gate procedures, and dry port container yard management.

Automated & AI-Driven Tools: Integrated workflow automations and intelligent frameworks into HR tech and applicant tracking systems (ATS) to streamline candidate pipelines and reporting.

Execution & Agile Leadership: Experienced in managing cross-functional technical teams, defining success metrics, writing precise product specs, and delivering complex features on tight timelines.

Technical & Domain Expertise:

Product Management: Product Discovery, Figma Prototyping, A/B Testing & Analytics, Roadmap Strategy, Feature Prioritization

Technical & Architecture: API Integrations, System Architecture, Redis & Microservice Patterns, Software Workflows

Domain Focus: B2B SaaS, Technical Product Management, Logistics & Port Infrastructure (TOS/EDI), Automation Tools

Experience

Work history, roles, and key accomplishments

CAKE.com logoCA
Current

Sr Product Manager

Jul 2024 - Present (2 years 2 months)

Worked as Sr Product Manager at CAKE.com.

HTEC logoHT

Sr Product Manager

Jul 2022 - Jul 2024 (2 years)

Worked as Sr Product Manager at HTEC.

palm.hr logoPA

Lead Product Manager

Mar 2020 - Jul 2022 (2 years 4 months)

Worked as Lead Product Manager at palm.hr.

Data Science Conference logoDC

Engineering Manager

Jul 2018 - Mar 2020 (1 year 8 months)

Worked as Engineering Manager at Data Science Conference.

Data Science Conference logoDC

Lead Software Engineer

May 2017 - Jul 2018 (1 year 2 months)

Worked as Lead Software Engineer at Data Science Conference.

Education

Degrees, certifications, and relevant coursework

UE

University of Belgrade, School of Electrical Engineering

Bachelor's degree, Electrical Engineering and Computing

UD

Udacity

Data Product Manager Nanodegree

2022 - 2022

UD

Udacity

Growth Product Management Nanodegree

2021 - 2022

OS

OpenLink Group Serbia

Cyber crime and Challenges of information security

Issued Mar 2015

EA

EESTEC - Electrical Engineering STudents'​ European assoCiation

Soft Skills Academy

Tech stack

Software and tools used professionally

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