Udit Chauhan

I’m a Product Analyst with 9 years across product strategy, experimentation, and data-driven decision making. I turn behavioral data and user insights into product improvements that move the needle on retention, acquisition, and engagement.

At OPPO, I designed and launched a ground-up app market campaign achieving an 18% participation rate (80% above the 10% baseline). I also spearheaded funnel and cohort analysis that contributed to a 30% increase in app downloads and a 15% improvement in user acquisition.

I’m hands-on with A/B testing and hypothesis testing, and I translate results into measurable conversion improvements. I build executive-ready Power BI dashboards for core KPIs and behavioral trends, and I’ve automated end-to-end reporting workflows—reducing operational effort by 60% and eliminating manual accuracy errors.

Earlier, as a Marketing Manager and Senior Executive, I led performance marketing and ASO optimization, growing new user acquisition by 15% via lifecycle journey analysis. I work cross-functionally with engineering and design to ensure insights become action, and I use tools like SQL (basic), Jira, Confluence, and AI (Claude/ChatGPT) to accelerate research, PRD drafting, and prototyping.