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Tyler Merrihew

@tylermerrihew

Head of Operations at SetSwap, shaping marketplace logistics and studio asset intake for a pre-launch film and TV marketplace.

United States

Message

At SetSwap, I lead marketplace, logistics, and partner-onboarding operations for a pre-launch marketplace for film and TV production assets. I designed the asset-intake standard for a first studio import of about 10,000 assets and defined the V1 shipping architecture.

At Amazon, I delivered 12 site launches and four remodels, then turned learnings from more than 60 launches into a regional operating playbook. As Senior Manager, Retail Operations, I lifted a site's Inventory Health score from 72% to 85% in five weeks and helped stabilize outbound after a zip-code migration.

Earlier, I directed high-profile events for The New York State Assembly, cutting food and production costs by 40% through a rebuilt vendor sourcing and menu strategy. I also led Adomex Productions through its 2019 acquisition and built creative workflows using Airtable, Google Analytics, and Adobe Creative Suite.

Experience

Work history, roles, and key accomplishments

Current

Head of Operations

Current

SetSwap

Jun 2026 - Present (3 months)

Lead marketplace, logistics, and partner-onboarding operations for a pre-launch marketplace for film and TV production assets, reporting to the CEO. Coordinate engineering, warehouse, and studio partner workstreams and own operational requirements behind the product roadmap.

Marketplace Operations Logistics Partner Onboarding Product Roadmap PRDs Governance Asset Management Shipping Architecture Carrier Evaluation Financial Modeling Presentation Skills

Senior Manager, Retail Operations

Amazon

Apr 2024 - May 2026 (2 years 1 month)

Promoted within Amazon Fresh to run programs across a top-volume region, lifting network Inventory Health score from 72% to 85% in five weeks. Stabilized outbound through a zip-code migration, raising weekly outbound volume by 85% and reducing defect rates.

Retail Operations Program Management Inventory Management Outbound Logistics Labor Optimization WBR KPI Management Root Cause Analysis Stakeholder Management Budget Management Vendor Contracts Workforce Planning

Launch Program Manager, Physical Retail Operations

Amazon

Dec 2020 - Apr 2024 (3 years 4 months)

Delivered 12 site launches and 4 full remodels supporting a $2.5M+ weekly regional revenue footprint. Turned learnings from 60+ store launches into the Q1 Market Ops SOP playbook and the 24-Hour Daily Clock operating framework.

Program Management Launch Readiness Vendor coordination Space Planning Contractor Management Staff Onboarding SOP Development AI Analysis LLM Tools data review Coaching

Event Director

The New York State Assembly

Oct 2017 - Nov 2020 (3 years 1 month)

Directed 200+ high-profile public, political, and media events a year across 3 venues. Rebuilt vendor sourcing and menu strategy through an end-to-end RFP process, cutting event food and production costs by 40% while raising quality and presentation standards.

Event Management Vendor Sourcing RFP Budget Management Contract Management Staffing AV Catering Run Of Show Credentialing Media Placement Cross Agency Coordination

Creative Director

Adomex Productions

May 2012 - Dec 2019 (7 years 7 months)

Led a creative production company for 7+ years through to its acquisition in 2019, overseeing creative strategy, client relationships, and photo/video production. Built the studio's creative operating system with Airtable asset tracking and Google Analytics performance dashboards.

Creative Strategy Client Relationships Photo and Video Production Branding Marketing Campaigns Live Event Content Airtable Google Analytics Adobe Creative Suite Photoshop Premiere InDesign

Event Production Coordinator

Renaissance Floral Design

Jan 2016 - Oct 2017 (1 year 9 months)

Executed BEOs, layouts, timelines, inventory, warehouse organization, and delivery routing for a high volume of weddings, corporate, and private events. Coordinated setup, strike, and real-time adjustments with designers, vendors, and venues.

Event Production BEOs Layout Timeline Inventory Management Warehouse Organization Delivery Route Management Vendor coordination

Executive Team Lead, Guest Experience

Target Corporation

Dec 2012 - Dec 2015 (3 years)

Managed the Guest Experience and Loss Prevention departments. Supported the launch of Target's first-ever online order pickup execution and owned daily operations and team KPIs.

Guest Experience Loss Prevention Online Order Pickup Daily Operations KPI Management