Tye AF

With over 15 years of international experience, I am a visionary creative director and art director specializing in branding, fashion design, and digital content. My journey has led me to develop cohesive visual identities and manage cross-functional teams, creating high-impact campaigns across various platforms, including print, digital, and motion. I am known for blending architectural elegance with theatrical flair, crafting memorable brand experiences that resonate with audiences.

As the founder and creative director of ByTye, I have led creative projects for high-profile clients in fashion, hospitality, real estate, and education. My work includes developing brand systems and visuals for renowned companies such as Berkshire Hathaway and Marriott’s Art Ovation Hotel. I manage the full creative lifecycle, from concept to delivery, ensuring that every project reflects the unique vision and goals of my clients.

Currently, I am focused on my role as the founder and creative lead at ALEX&CO, where I create educational tools for children. My passion for design, education, and cultural storytelling drives me to develop multilingual content that inspires creativity in young minds. I am always eager to explore new opportunities that allow me to blend my skills in design and storytelling.