Katie Lang
@katielang
Creative director and brand designer building cult-level luxury brands through strategy and psychology.
United StatesWhat I'm looking for
I’m a brand designer and creative director specializing in luxury market psychology and the mechanics of cult brand building. I bring 10+ years of experience across consumer desire, visual identity, and brand positioning, with end-to-end creative and strategic thinking.
In my current work as Creative Director at STUDIO ZENITH, I lead independent brand strategy for luxury, fashion, beauty, and lifestyle businesses—partnering with founders and teams to develop positioning, visual identity, and consumer psychology-driven strategy that creates loyal, conversion-ready audiences.
Earlier, I designed print-ready artwork and managed the full art proof workflow for screen printing and embroidery at COTTON CARGO, and I’ve built my own boutique vintage brand (RÊVEUR VINTAGE) from sourcing and curation through visual identity, photography, copywriting, and e-commerce. I also freelance for Volume One Studios, creating Instagram & TikTok content for viral brands.
Experience
Work history, roles, and key accomplishments
Creative Director
Studio Zenith
Nov 2025 - Present (7 months)
Directed luxury brand positioning and visual identity for fashion, beauty, and lifestyle clients using consumer psychology-driven strategy. Led end-to-end creative direction across brand development, content, and social-ready audience building.
Founder & Creative Director
Rêveur Vintage
Oct 2020 - Present (5 years 8 months)
Founded a boutique vintage fashion brand, owning sourcing and curation, visual identity, photography, and copywriting. Built an editorial, story-driven brand positioning and managed e-commerce and brand voice across all touchpoints.
Creative Designer
Volume One Studios
Dec 2025 - Mar 2026 (3 months)
Freelanced designing Instagram and TikTok content for viral brands including Overnight Blowout and Forgotten Skincare. Translated luxury brand narratives into scroll-stopping creative tailored for social performance.
Graphic Designer
Cotton Cargo
Mar 2021 - May 2025 (4 years 2 months)
Designed print-ready artwork for screen printing and embroidery, managing the full art-proof workflow through vellum output. Ensured production-ready file preparation to support consistent, accurate brand execution.
Education
Degrees, certifications, and relevant coursework
LIM College
Associate’s degree, Web Design
Earned an associate’s degree in web design from LIM College. Built a foundation for later brand and creative direction work.
LIM College
Fashion Media
Completed a foundation in fashion media at LIM College, supporting her creative direction and brand strategy focus.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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