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Trupti Kamath

@truptikamath

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Experienced digital marketing consultant specializing in analytics and strategy.

United States

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a seasoned digital marketing consultant with a strong background in analytics and strategy. With an MBA specializing in Business Analytics and Digital Marketing, I have honed my skills in extracting and analyzing performance metrics across various channels. My experience at RSM US LLP has equipped me with the ability to leverage digital marketing techniques to drive customer engagement and optimize marketing campaigns.

Throughout my career, I have successfully managed multiple projects, collaborating with cross-functional teams to deliver actionable insights that enhance marketing effectiveness. My expertise in email marketing, lead generation, and web analytics has allowed me to significantly improve campaign performance, achieving over 75% efficacy in email communications. I am passionate about staying ahead of industry trends and continuously improving my skills to provide the best solutions for my clients.

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing Consultant

Current

RSM US LLP

Dec 2017 - Present (7 years 6 months)

Extracted and analyzed performance metrics and multichannel data from offline and online sources, including customer segmentation and acquisition sources. Leveraged digital marketing techniques, A/B & multivariate testing, and ROI analyses to advise on best tactics and data segmentation.

Digital Marketing Data Analysis A B Testing Email Marketing Lead Generation Web Analytics Project Management Google Analytics Adobe Analytics

Digital Marketing and Analytics Manager

Creative Circle

May 2016 - Present (9 years 1 month)

Implemented strategic digital marketing initiatives for TE's Medical business, including SEO/SEM, email, paid search, social, content management, and web analytics. Created and maintained digital analytic dashboards using Adobe Analytics (Omniture), Google Analytics, and Salesforce.com to track web usage and sales performance.

Digital Marketing SEO SEM Email Marketing Web Analytics Adobe Analytics Google Analytics Salesforce.Com Content Management Eloqua Project Management

Financial Research Editor and Analytics Manager

Insight Guru Inc.

Oct 2009 - Present (15 years 8 months)

Supervised end-to-end editorial production processes, from editing content on Wordpress to syndicating content and managing RSS feeds. Tracked user engagement, KPIs, and click performance metrics using web analytics tools like Google Analytics and Google Adwords.

Syndication Google Analytics Google Adwords Sailthru Social Media Management Project Management WordPress Constant Contact

Lead Editor – Institutional Equity Research

BRICS Securities Pvt. Ltd.

Mar 2008 - Present (17 years 3 months)

Oversaw a team of 12+ analysts covering diverse industries and managed the publishing and editorial output. Validated financial integrity by reconciling facts and numbers to financial statements and established editorial guidelines.

Financial Analysis Product Development Team Leadership Quality Assurance Research Publishing Content Management Project Management

Editor – Equity Research

Thomas Weisel Partners

Jun 2007 - Present (18 years)

Copyedited and proofread research reports and First Call notes, reporting to the Supervisory Analyst. Managed content on platforms like Thomson One and Bloomberg, catering to global institutional clients.

Proofreading Reports Content Management Thomson One Technical Support

Website Content Manager

ValueNotes Database Pvt. Ltd.

Sep 2006 - Present (18 years 9 months)

Monitored the entire online publishing process, providing editorial support for raw data processing and website publishing. Managed RSS feeds and reconciled discrepancies to ensure error-free editorial and technical output.

Content Management RSS Quality Assurance Technical Support

Trainee – INTERCOMM (Internal Branding & Communication)

Tata Consultancy Services (TCS)

May 2006 - Present (19 years 1 month)

Conducted a pre-launch survey/pilot study on "Infinity", TCS' internal employee TV channel. Performed primary research on editorial content for Infinity, gauging employee expectations and perceptions.

Survey Design Primary Research Data Collection Content Research Internal Communications Branding Employee Engagement Data Analysis Reporting

Trainee – Bilingual Reporter/Broadcast Journalist

Aaj Tak National News Channel, TV Today News Network

Dec 2005 - Present (19 years 6 months)

Involved in overall pre-production, production, and post-production activities for news broadcasting. Covered live news, scripted and video-edited news, and conducted voice-overs.

Video Editing Broadcasting Content Creation

Education

Degrees, certifications, and relevant coursework

University of Illinois, Urbana Champaign

Masters in Business Administration (M.B.A), Business Administration

Specialized in Business Analytics and Digital Marketing. Gained expertise in leveraging data for strategic business decisions and implementing effective digital marketing campaigns.

University of California, Irvine

Graduate Certificate, Web Design & Development

Completed a Graduate Certificate in Web Design & Development. Focused on HTML/CSS, Javascript, PHP, Web Systems Architecture, SEO/SEM, Taxonomy, Wireframes, and Prototyping.

University of Pune

Masters in Communication Studies (M.Cm.S), Communication Studies

Specialized in Media Research, gaining in-depth knowledge of communication theories and research methodologies. Developed strong analytical and critical thinking skills.