At Tandem Theory, I delivered customer analytics and behavioral insights for clients including Cicis Pizza, Costa Vida, Purina, and Rent-A-Center. I built a predictive churn model and integrated risk scores into Domo, turning static reporting into forward-looking decision tools.
As Senior Director and Director of Data Science at ANSIRA, I oversaw analytics strategy and delivery for Fortune 500 clients and led a blended team of six. For a leading QSR brand, I designed and deployed predictive models for a 20M+ member rewards program that generated $260M in profit and 130% ROI.
At RAPP, I led analytics, experimentation, modeling, and insights across global CRM and loyalty programs. A test plan for a national high-tech retailer’s loyalty program contributed to $100M in incremental revenue.
As an independent consultant, I support clients across marketing, data science, and behavioral analytics. I help shape customer insights strategy, refine segmentation, and build foundational data capabilities.
