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Nicole Pearson

@nicolepearson

Analytics executive at NIKE, INC. who built Nike.com's first DTC consumer segmentation and enterprise consumer-health KPI framework.

United States

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At NIKE, INC., I’ve built consumer insights and advanced analytics capabilities that bring the voice of the consumer into brand, product, and marketplace decisions. I led Nike.com's first DTC consumer segmentation with external data partners and developed the KPI framework used to monitor Nike.com consumer health.

I stood up the consumer insights and analytics function for Nike Marketplace Partners, establishing brand-health tracking and marketplace analytics. By combining geospatial analytics with marketplace trends, I helped identify growth opportunities and contributed to measurable EBIT lift.

In DTC, I designed and shipped the Assortment Transparency Tool with Global DTC Merchandising, and surfaced pricing and promotion insights that informed clearance decisions and improved retention economics. Earlier, I developed Python pipelines for SKU forecasting and created Nike's first end-to-end view of DTC in-stock rates and lost demand.

Today, I lead a 50-person, multi-level analytics team and coordinate work across Applied Analytics, Data Science, and Business Intelligence. I partner with Brand and executive leaders to turn complex data into clear direction, and embed AI-enabled products and responsible AI practices into decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Director, Merchandising, Planning & Product Creation Analytics

Current

Nike, Inc.

Jan 2022 - Present (4 years 9 months)

Leads global consumer insights and advanced analytics for Nike's brand and category portfolio, embedding AI and predictive analytics into decision-making. Directs a team of 50 and partners with C-suite leadership to translate complex data into strategic narratives.

Consumer Insights advanced analytics AI Machine Learning Data Science Leadership Executive Communication Generative AI Predictive Analytics Prescriptive Analytics Responsible AI KPI Frameworks Data Products Team Leadership

Senior Director, Merchandising & Planning Analytics

Nike, Inc.

Jul 2020 - Jan 2022 (1 year 6 months)

Defined and led consumer insights and analytics strategy for Nike's marketplace transformation, serving as primary analytics partner to the VP of Nike Marketplace Partners. Architected AI- and ML-enabled decision-support products and established geospatial analytics for retail channel health.

Consumer Insights Market Intelligence advanced analytics AI Machine Learning Geospatial Analytics Marketplace Analytics Leadership Executive Communication Data Products

Senior Director, Strategic Marketplace Analytics

Nike, Inc.

Jul 2018 - Jul 2020 (2 years)

Stood up and led the consumer insights and analytics function for Nike's marketplace, defining strategy and hiring the team. Established brand health tracking and geospatial analytics, and architected AI-driven data products for partner-channel customers.

Consumer Insights Brand Health and Equity Tracking Geospatial Analytics advanced analytics AI Data Products Leadership Executive Communication

Director, Demand & Marketplace Analytics

Nike, Inc.

Sep 2017 - Jul 2018 (10 months)

Led global demand insights across multiple geographies, delivering executive-level insights and driving unification of fragmented data sources. Applied predictive modeling to improve forecasting accuracy and inventory positioning.

demand planning Forecasting predictive modeling Data Integration and ETL Data Unification Leadership Executive Communication

Director, Retail Data Science, Direct to Consumer

Nike, Inc.

Oct 2014 - Sep 2017 (2 years 11 months)

Built the DTC consumer insights and data science practice, developing methodology and decision tooling for product franchise health and pricing. Designed and shipped the Assortment Transparency Tool and established pricing and promotion ROI analysis.

Data Science Consumer Insights Pricing Analytics ROI Assortment Planning Decision Support Team Leadership

Senior Data Scientist, Advanced Analytics, Direct to Consumer

Nike, Inc.

Oct 2013 - Oct 2014 (1 year)

Built statistical SKU forecasting front-end application and developed Python pipelines for Product Lineage data. Engineered DTC size and color curves to improve in-stock rates and reduce lost demand.

Statistical Forecasting Python Data Pipelines In Stock Optimization SKU Forecasting

Data Scientist, Nike.com Applied Analytics, Direct to Consumer

Nike, Inc.

Jan 2012 - Oct 2013 (1 year 9 months)

Core member of the team that built the Retail Performance Analytics data warehouse and developed Nike's first DTC consumer segmentation. Socialized segmentation insights with senior leadership.

Data Warehouse Consumer Segmentation Data Analysis SQL Python

Senior Analyst, Nike.com Consumer Analytics, Direct to Consumer

Nike, Inc.

May 2010 - Jan 2012 (1 year 8 months)

Authored business requirements and testing plans for Nike.com's database migration, increasing query productivity by 10,000%+. Developed and maintained the KPI framework for consumer health monitoring.

Database Migration KPI development Consumer Analytics SQL Business Requirements

Senior Analyst, Business Insights & Analytics

Takeda Pharmaceutical

Mar 2004 - May 2010 (6 years 2 months)

Delivered analyses and data implementations supporting direct and relationship marketing strategy in a regulated industry. Developed targeted marketing strategies and built business cases for business development opportunities.

Consumer Analytics Customer Journey Analytics Marketing Strategy Business Case Development Data Implementations