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Francine McEwen

@francinemcewen

Lead UX Researcher at Cisco who increased AI Assistant feature usage by 107% through journey mapping and behavioral research.

United States
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At Cisco Systems, I diagnosed low AI Assistant adoption by mapping the discovery journey and combining a moderated findability study with behavioral analytics. My redesign recommendation reduced onboarding friction and increased feature usage by 107%.

I also grew Cisco's Usability Benchmarking Program from one product to five with a repeatable moderated and unmoderated testing framework. At NewWave Technologies, on a federal contract supporting the Centers for Medicare & Medicaid Services, I established UX research practices and delivered improvements for complex clinical workflows under HIPAA and Section 508 requirements.

Earlier at AutoNation, I managed a five-person research team and a $500K+ annual budget, embedding research in Agile sprint planning. Across my work, I use mixed-methods research, analytics, and AI-powered workflows to turn customer evidence into product decisions.

Experience

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Education

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Florida Atlantic University logoFU

Florida Atlantic University

Bachelor of Science, Management Information Systems

Bachelor of Science in Management Information Systems from Florida Atlantic University.

Nielsen Norman Group logoNG

Nielsen Norman Group

UX Certification Coursework, User Experience

Completed UX certification coursework covering usability testing, personas, journey mapping, service blueprinting, and related topics.

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