Travis Caravan

I’m a Senior Brand & Digital Designer with over 15 years of experience working across agency, in-house, and eCommerce-focused teams. My background spans consumer brands, retail, and digital-first businesses, where I’ve led visual execution across websites, Amazon listings, A+ Premium content, packaging, paid media, and brand campaigns.

I’m especially strong at building and maintaining scalable design systems in Figma that support fast iteration without sacrificing quality or consistency. I enjoy working in performance-driven environments where creative decisions are informed by data, testing, and real customer behavior. I’ve produced high-volume eCommerce creative for brands like Zarbee’s, developing gallery images and digital assets designed specifically for Amazon and conversion-focused platforms.

Collaboration is a big part of how I work. I’m comfortable partnering directly with leadership, marketing, product, and external teams to shape creative direction, solve problems, and maintain a high visual standard as brands scale. I also enjoy mentoring and reviewing work to help teams move faster while keeping the bar high.

At my core, I like building clarity out of complexity — creating thoughtful, well-structured design that performs, feels intentional, and supports long-term brand growth.