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Roxanne Patterson

@roxannepatterson

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Senior graphic designer crafting multi-channel branding and packaging that drives measurable results.

United States

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What I'm looking for

I’m looking for a collaborative environment where I can contribute strong visual design skills, continue learning, and work on meaningful projects. I value clear communication, creative challenges, and opportunities to grow professionally while supporting team and client goals.

I’m a Senior Graphic Designer with a proven track record in brand-building and execution across multiple design disciplines, from concept through delivery. I specialize in multi-channel campaigns—limited to print, digital, web, marketing, email, ads, presentations, social media, and Google ads—to strengthen brand positioning and performance.

In my recent roles, I produced monthly concept-to-execution development for multi-channel marketing efforts and managed C-level client accounts, improving workflow efficiency while maintaining high design quality. I also partnered with cross-functional teams to translate business objectives into data-driven creative strategies that increased engagement and conversions.

I directed packaging and brand rollout efforts and facilitated creative assets for in-store and direct sales channels. I build integrated branded content for retail, digital, and TV, and I continually improve production workflows using systems thinking and design tools.

Experience

Work history, roles, and key accomplishments

Senior Graphic Designer

Design At Work

Jun 2024 - Feb 2026 (1 year 8 months)

Produced multi-channel campaign creative from concept to execution across print, digital, web, email, ads, presentations, social media, Google Ads, and packaging to elevate brand positioning. Managed client accounts and partnered with cross-functional teams to turn business objectives into data-driven creative strategies that improved engagement and conversion.

Packaging Design Client Account Management Brand Strategy Email Marketing Google Ads Presentation Design Print Design Social Media Marketing

Senior Graphic Designer

Luminess

Jul 2023 - Jun 2024 (11 months)

Led packaging concept strategy and execution for major brand launches, including rollout of key assets to support expansion into direct sales channels. Created and maintained brand-consistent creative assets through photo editing and production support across multiple retail and digital placements.

Packaging Concept Development Photo Editing Brand Consistency Creative Direction

Graphic Designer

Luminess

Feb 2015 - Jul 2023 (8 years 5 months)

Designed and produced packaging, UPCs, and consumer-facing marketing materials across multiple high-volume product lines. Built integrated branded content for a cosmetics brand across TV, broadcast, digital, and retail channels, improving production workflows to support faster launches and scalable design systems.

Brand Content Adobe Photoshop Adobe Illustrator adobe indesign Packaging Design