Open to opportunities

Tô Trâm Anh

@tramanhto

Message

Dynamic AdOps Manager with a proven track record in digital advertising.

Vietnam

Message

What I'm looking for

I am looking for a role that fosters collaboration, drives innovation, and offers opportunities for growth in the digital advertising space.

I am a dynamic and results-oriented Ad Operations Manager | Supply-Side with over 6 years of experience in the digital advertising industry. My expertise lies in optimizing prebid and ads monetization for web & mobile game publishers, fostering strong relationships with partners, and analyzing performance metrics to drive sales growth. I have a proven track record of achieving significant revenue increases, such as a 15% rise in Q4/2023 at Bro Media Limited, where I managed ads inventory across global markets.

Experience

Work history, roles, and key accomplishments

Ad Operations Manager

Bro Media Limited

Mar 2023 - Mar 2024 (1 year)

Managed ads inventory across display and video formats, achieving a 15% revenue increase in Q4/2023. Optimized prebid/header bidding ad stack and implemented new SSPs to diversify revenue streams. Fostered relationships with partners and analyzed performance metrics for continuous improvement.

Ad Operations Relationship Management Performance Analysis Google Ad Manager SSP Networking Sales

Ad-Ops & B2B Monetization Specialist

POPS Worldwide

Mar 2022 - Mar 2023 (1 year)

Managed ad yield partner relationships and oversaw campaign delivery. Led campaign setup and provided ad operations support, driving revenue growth through strong network connections and performance analysis.

Ad Operations Campaign Management Performance Analysis Networking Revenue Communication

Ad Implementer

MonetizeMore

Feb 2021 - Mar 2022 (1 year 1 month)

Managed header bidding setup for publishers, negotiated optimal deals to drive revenue growth. Assisted with onboarding and provided performance optimization recommendations.

Publisher Onboarding Revenue Performance Optimization Negotiation Ad Implementation

Publisher Partnership Manager

Adsota

Jul 2018 - Aug 2019 (1 year 1 month)

Approached mobile app publishers to introduce AppotaX products, maintaining relationships and achieving a 16% revenue increase. Provided strategic advice for client growth and collaborated with internal teams for process improvements.

Sales Collaboration Mobile Advertising

Education

Degrees, certifications, and relevant coursework

Hoa Sen University

Undergraduate Degree, Marketing

2017 - 2018

Majored in Marketing, focusing on various aspects of marketing strategies, consumer behavior, and market research to prepare for a career in the marketing field.