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Tom HanabackTH
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Tom Hanaback

@tomhanaback

Sales executive that builds national teams, drives predictable revenue growth through GTM strategy, channel expansion and execution first leadership

Canada
Message

What I'm looking for

I’m looking to lead enterprise sales, own GTM strategy and sales architecture, and partner with marketing and finance to improve forecast accuracy—winning complex, multi-stakeholder deals while growing predictable revenue.

I am an enterprise sales leader with 15+ years of experience scaling high-performing teams, driving consistent revenue growth and leading complex B2B sales cycles across North America. I have managed $52M+ in portfolios along with building national sales orgs and repeatedly delivering above target performance across technology, medical and consumer goods industries.

My leadership is defined by disciplined execution using data driven decision making and the ability to turn ambiguity into structure. I have led Account Exec teams to exceed targets by 8-22% while strengthening forecasting accuracy through analytics. I have also built operating systems that improved visibility and accountability to provide predictable performance.

At Napoleon, I led a national AE team delivering $52M in annual revenue, surpassing quota by 8% and achieving 49% portfolio growth (generating an additional $11M annually). I designed a scalable partner onboarding program that reduced customer ramp time by 30% that was adopted company wide. My analytics driven forecasting improvements enabled stronger financial planning unlocking $2M in operational optimization.

During my time with MedSupply, I built and led a 14-person AE team that delivered 22% above target and $17M in annual revenue. I drove a 3x revenue increase by refining GTM strategies in complex healthcare environments and secured multi year enterprise contracts with provincial health systems and national suppliers. My implementation of analytics frameworks improved forecasting accuracy by 30%.

At Dyson I scaled regional revenue from $2.9M to $7.1 achieving 145% growth and surpassing a $6M target. I co-created an enterprise Shop-in-Shop retail program with national retailers navigating multi-stakeholder procurement processes. I also developed a reporting system that reduced reporting time by 80% and improved national pipeline visibility.

Earlier in my career at Apple, I consistently achieved 11% above target across all performance metrics through strategic partner enablement and enterprise deal support. I built reporting tools and sales frameworks adopted by district and national leadership while successfully positioning business solutions in markets dominated by entrenched competitors.

Across every role, I have been the operator that organizations rely on to build scalable systems and elevate team performance. I excel in environments where growth and execution matters. Where leadership must balance strategic clarity with hands on accountability.

I am now searching for a remote leadership role where I can build a team and leave my stamp on something great!

Experience

Work history, roles, and key accomplishments

NL
Current

National Sales Manager

Napoleon (Wolf Steel Ltd.)

Apr 2023 - Present (3 years 2 months)

Led a national Account Executive team delivering $52M annual revenue and exceeding quota by 8% through disciplined pipeline management. Drove 49% portfolio growth ($11M additional) and improved forecast accuracy with analytics dashboards, saving $2M; partnered with Marketing and Finance to boost profitability by 21%.

MG

Regional Sales Manager

MedSupply Sales Group

Feb 2019 - Apr 2023 (4 years 2 months)

Built and led a team of 14 independent Account Executives delivering 22% above target and $17M annual revenue. Drove a 3x revenue increase by refining GTM strategy for enterprise healthcare buyers, improved forecasting accuracy and sales efficiency by 30%, and secured multi-year contracts with provincial health systems and national suppliers.

DY

Regional Sales Manager

Dyson

Jan 2014 - Aug 2018 (4 years 7 months)

Scaled regional revenue from $2.9M to $7.1M (145% growth) and surpassed a $6M target through strategic planning. Led competitive displacement for retail shelf space and partnership wins, co-created shop-in-shop programs with Best Buy, Costco, and Canadian Tire, and built reporting tools that cut reporting time by 80%.

Education

Degrees, certifications, and relevant coursework

AM

Asper School of Business, University of Manitoba

Bachelor of Commerce (Honours), Business

Completed a Bachelor of Commerce (Honours) at the Asper School of Business, University of Manitoba.

Tech stack

Software and tools used professionally

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