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Tùng LêTL
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Tùng Lê

@tngl

Marketing automation specialist across mobile gaming and service platforms, automating ad optimization, reporting, and customer outreach.

China
Message

Across BBGAME, CBiBank, EZGOGO, Bravestars, and LeTravel, I worked in media buying and operations or ad optimization for games and service platforms. I managed campaigns across Meta, Google, TikTok, AppLovin, and X Ads, optimizing for outcomes including ROAS, leads, and contact inquiries.

I combine advertising data, AI, and APIs to automate campaign edits, reporting, and customer outreach. I also built websites and landing pages with Claude Code and Codex, integrated Supabase, and used Lark Base for advertising data, content, and CRM workflows.

Experience

Work history, roles, and key accomplishments

EZ

Media Buying & Operations

EZGOGO

Jan 2025 - Dec 2026 (1 year 11 months)

Handled media buying and operations for a service platform connecting Vietnamese users in China with local companions and interpreters.

CB

Ad Optimization

CBiBank

Jan 2025 - Dec 2026 (1 year 11 months)

Optimized advertising for international payment services targeting Chinese businesses expanding overseas, focusing on lead generation through landing pages.

LE

Media Buying & Operations

LeTravel

Jan 2022 - Dec 2026 (4 years 11 months)

Managed media buying and operations for Vietnam visa services targeting international customers.

BR

Ad Optimization

Bravestars

Jan 2024 - Dec 2025 (1 year 11 months)

Optimized advertising for a Vietnamese studio developing and publishing casual games worldwide, releasing 10-15 new games per month.

PT

Media Buying & Operations

Panda Technology

Jan 2019 - Dec 2020 (1 year 11 months)

Managed media buying and operations for short-term loan products targeting Southeast Asian markets.

Education

Degrees, certifications, and relevant coursework

University of Science and Technology Beijing logoUB

University of Science and Technology Beijing

Master's, International Trade

Master's in International Trade from the University of Science and Technology Beijing, completed in 2019.

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