Open to opportunities

Horb Wong

@daniel_wang

I create and optimize Google Ads & Facebook Ads to drive CPA/ROI.GA4, optimizing GTM and Meta Pixel,Landingpage design & develop.

China

Message

What I'm looking for

I’m looking for a performance-focused role where I can own SEM/feed/video acquisition end-to-end, optimize for ROI/CPA, integrate platforms like OCPX, and scale budgets through rigorous testing, reporting, and data-driven strategy.

I’m a Digital Advertising Specialist with 10+ years of progressive experience across client-side operations, agency management, and media platforms. I’ve managed campaigns from $100 daily to $12M annual frameworks, with hands-on expertise in Google Ads, Facebook Meta Ads, Ocean Engine, and 15+ China Local advertising platforms. My focus stays on measurable performance—account structure, audience targeting, and continuous data analysis.

As an SEM Specialist / Ad Optimizer, I’ve delivered strong outcomes like increasing Google Ads ROAS from 2.5 to ~8.0 while scaling daily budget from $1,000 to $5,000. I bring end-to-end execution across OCPX integration, creative asset review, A/B testing, CPS channel development, I am also proficient in building, optimizing and troubleshooting conversion attribution and data models with GA4, GTM and Meta Pixel. Additionally, I design, develop and deploy landing pages powered by AI tools to boost marketing lead generation. plus client-facing strategy and SOP-driven process improvement.

Experience

Work history, roles, and key accomplishments

Current

SEM Specialist / Ad Optimizer

Current

Chengdu Aishang Office Technology Co., Ltd.

Mar 2023 - Present (3 years 3 months)

Owned user acquisition and IAP/IAA monetization for a utility PDF Reader app across Ocean Engine, Google Ads, and Baidu, improving ROAS and scaling budgets. Increased 360 SEM ROI from 0.3 to 1.3 in 6 months, raised Google ROAS from 2.5 to ~8.0 while scaling daily budget from $1,000 to $5,000, and grew Ocean Engine ROAS to ~3.2.

Ocean Engine Ads OCPX Integration Google Ads ROAS

Ad Optimizer

Chenmu Interactive

Oct 2021 - Dec 2022 (1 year 2 months)

Managed multi-client performance leads campaigns on Xiaohongshu, including account setup, creative prep, and daily optimization against KPI targets. Delivered ~95% KPI completion rate across client campaigns and produced post-campaign analysis for underperforming accounts.

Xiaohongshu Account Setup & Qualification Daily KPI Optimization Campaign Analysis Client Reporting

Ad Optimizer / Campaign Manager

Wpp GroupM

Aug 2019 - Aug 2021 (2 years)

Executed and optimized performance campaigns for global 4A clients, handling briefing, account setup, media communication, reporting, and SOP-driven team coordination. Delivered ~80 clients with 300+ campaign waves with ZERO incidents and led efforts that contributed to over ¥300 million in billings in 2020.

Campaign Setup performance reporting KPI Management SOP Development Cross Functional Team Leadership Policy Management

Commercial Operations Manager

Sina.com Technology (China) Co., Ltd.

Mar 2016 - Jul 2019 (3 years 4 months)

Led traffic monetization operations focused on ad mechanism optimization, traffic packaging, and premium sales strategy for Sina’s inventory. Improved private domain traffic monetization through ad and packaging optimization to support revenue growth.

Traffic Packaging Private Domain Monetization Monetization & Analytics Revenue Optimization

Ad Client Executive / SEM Manager

Baidu Online Network Technology (Beijing) Co., Ltd.

Mar 2010 - Jan 2016 (5 years 10 months)

Managed SME/KA SEM and DSP feed ad operations end-to-end, including campaign setup, reporting, client presentations, and payment collection. Delivered ROI-focused strategies for long-term retention and maintained positive ROI for ongoing client campaigns.

DSP Feed Ads Operations Client Strategy