Open to opportunities

connie linda

@connielinda

Message

Overseas growth marketer specializing in UA, ad optimization, and LTV-driven performance for apps and games.

China

Message

What I'm looking for

I seek a results-driven role leading UA and performance marketing for apps/games or AI products where I can scale campaigns, optimize LTV/CPA, and drive rapid ROI growth.

I am an overseas growth marketer with 13 years' experience driving user acquisition and ROI for apps, casual games, AI tools, and slots across Facebook, Google, TikTok and Unity. I specialize in advertising strategy, creative testing, and advertising data analysis to reduce CAC and extend user lifetime.

I have led multiple 0–1 launches: scaling AI face‑swap ads from $200 to $15,000 daily and cutting CPA from $120 to $30, growing a novel app's daily spend from $100 to $3,000 with 15‑day payback, and driving a casual game's global launch to $40,000 daily spend and high regional rankings.

I build LTV models, run A/B tests, coordinate creatives and optimizers, and manage cross‑functional teams to turn loss-making projects profitable quickly while maintaining strong ROI and scalable growth.

Experience

Work history, roles, and key accomplishments

Novel App Growth Marketing

Guangzhou Linghao Technology Co., Ltd.

Sep 2024 - Dec 2024 (3 months)

Led growth marketing for a novel app, scaling daily ad spend from $100 to $3,000 and achieving positive revenue ROI within 15 days while maintaining 25%-35% ROI for new-registration ads.

Facebook Ads Google Ads A B Testing ROI Optimization Creative Testing Data Analysis

Overseas AI Ads Manager

Jiutun Technology Co., Ltd.

May 2023 - Jul 2024 (1 year 2 months)

Managed user acquisition for AI tools across Facebook, Google, and TT, optimizing channels to maintain CPA around $50 and ROI above 40%, with peak daily ad spend of $11,000.

Facebook Ads Google Ads CPA Optimization ROI Analysis A B Testing UA Strategy Creative Briefing

APP Overseas Launch Supervisor

Shennuan Technology Co., Ltd.

Jul 2020 - Feb 2023 (2 years 7 months)

Oversaw overseas marketing and launches for gambling, mid-core, and AI dating products, driving SLOTS product daily ad spend to $13,000 and 2M installs with ROI of 170%-230%.

Facebook Ads Google Ads LTV Modeling Data Analysis Campaign Management

Overseas Launch Manager

Chongqing Kelanda Technology Co., Ltd.

Aug 2018 - May 2020 (1 year 9 months)

Led advertising strategies and global T1-T3 scaling for mid-core casual games, achieving peak daily ad spend of $40,000 and Top 5-20 rankings across multiple APAC and Western markets.

Facebook Ads Influencer Marketing Global Scale Performance Marketing Campaign Testing

SNS / SEO Specialist

Chongqing Haizhao Technology Co., Ltd.

Jul 2015 - Jul 2017 (1 year 11 months)

Executed on-site/off-site SEO and SNS organic marketing, improving competitive Alexa ranking and increasing team monthly ad spend from $5,000 to $100,000 while growing monthly sales 35%-40%.

SEO SNS Keyword Research Competitor Analysis Content Marketing Organic Growth Analytics

Customer Service Team Leader

Chongqing Soft Island Technology Co., Ltd.

Jan 2012 - Jun 2015 (3 years 5 months)

Led customer service for overseas game transactions, managing order processing, supplier coordination, and customer support via LiveChat, Skype, and email to meet sales targets.

Customer Support Order Management Live Chat Email Support Team Leadership CRM