Open to opportunities

Timothy Lau

@timothylau

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Self-motivated Assistant Key Account Manager with retail expertise.

Hong Kong

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What I'm looking for

I am looking for a dynamic role that offers growth opportunities and allows me to leverage my retail expertise.

I am a self-motivated and open-minded professional with a strong background in the retail industry. My experience as an Assistant Key Account Manager has equipped me with exceptional communication and negotiation skills, enabling me to manage key accounts effectively and drive sales growth.

At Telford International Co Ltd, I successfully managed two major CVS accounts, achieving record high sales in 2023 and 2024. I initiated innovative promotions and analyzed market trends to enhance our product offerings. My previous role at V-Care Asia Limited further honed my ability to negotiate terms and improve promotional strategies, resulting in double-digit growth for key brands.

With a Bachelor of Engineering in Chemical and Bio-product Engineering from Hong Kong University of Science and Technology, I possess a strong analytical mindset and numerical sense. I am passionate about leveraging my skills to contribute to a dynamic team and drive business success.

Experience

Work history, roles, and key accomplishments

Current

Assistant Key Account Manager

Current

Telford International Co Ltd

Jun 2022 - Present (2 years 11 months)

Managed key CVS accounts (7-11, Circle K) and various brands, achieving record high sales in 2023 and 2024. Successfully traded up the RTD Tea market and initiated joint promotions, while also analyzing market trends and negotiating with buyers to improve trade spend ratio.

Account Management Sales Negotiation Market Analysis Retail CVS Accounts Brand Management Data Analysis

Assistant Key Account Manager

V-Care Asia Limited

Jul 2020 - Jun 2022 (1 year 11 months)

Managed various key accounts including supermarkets, CVS, and e-commerce, handling multiple product categories. Achieved double-digit growth for a key brand and successfully relaunched a hero product. Analyzed promotion performance and negotiated terms with buyers.

Account Management Sales Negotiation Retail Supermarket Accounts Brand Management Performance Analysis

Assistant Buyer (Wine)

Ponti Food and Wine Cellar

Apr 2019 - Nov 2019 (7 months)

Managed new world wines, analyzing sales performance and margin across various dimensions. Planned and executed online shop promotions and sourced high-quality, high-margin wines. Developed training materials for retail staff.

Sales Analysis Promotional Materials Retail Staff Training Product Management Inventory Management

Assistant Buyer

Parknshop

Jul 2018 - Mar 2019 (8 months)

Managed multiple product categories including Brandy, Spirits, Asian wines, Juice, and Tobacco, increasing margin dollar in one category. Interpreted customer buying habits and collaborated with merchandising on planograms. Negotiated with suppliers to improve terms and funding.

Category Management Sales Analysis Merchandise Negotiation Supplier Management Forecasting Inventory Management Supply Chain Management

Buying Assistant

Parknshop

Jan 2017 - Jun 2018 (1 year 5 months)

Supported buying activities across multiple categories, focusing on interpreting customer behavior to achieve sales targets. Assisted with planogram design based on market data and managed inventory levels in coordination with supply chain. Sourced new and profitable products.

Sales Support Inventory Management Supply Chain Product Sourcing Reporting Data Analysis

Education

Degrees, certifications, and relevant coursework

Hong Kong University of Science and Technology

Bachelor of Engineering, Chemical and Bio product Engineering

2012 - 2015

Studied core principles of chemical engineering and bioproduct development. Gained knowledge in process design, reaction kinetics, and sustainable production methods.