At Unified Dental Partners, I own paid acquisition for 20+ multi-location U.S. healthcare brand accounts. I scaled one location from 89 to 319 booked appointments per week, reaching 1,308 total at an average cost per booking of $9.08.
I analyze campaign performance and run structured creative and audience tests. Across the portfolio, I reduced ad spend per practice by 23% while growing lead volume 142%, generating 5,000+ leads over 10 consecutive months.
At Liquor ETC (DTC E-commerce), I managed Meta campaigns and reached a peak 6.2x ROAS while growing attributed monthly revenue by 168%. I also used Make and GoHighLevel to build workflows and an agentic AI lead-qualification rep.
My work spans campaign measurement, attribution, and creative insights. I built Meta Pixel and conversion tracking from scratch at Unified Dental Partners, and use GA4, UTM parameters, and booking-platform data to identify tracking gaps and guide optimization.

