Tim B.

Led an international product team throug the transformation of Lidl's online shop function. Developed an open-source search platform, integrated a Learning to Rank algorithm with in-house AI team, and conducted frontend A/B tests for better user experience. Engaged in strategic product planning and smooth stakeholder communications for country rollouts, system migrations and feature releases.

Managed key onsite marketing initiatives including the optimization of onsite search performance for Lidl's internaltional online shops, while successfully completing the integration and rollout of location marketing and cookie management tools in close colaboration with country stakeholders.

Managed multiple projects including the introduction of a location marketing tool and a GDPR-compliant cookie management tool, while also coordinating legal issues and enhancing product data quality for onsite marketing purposes.

Engaged in detailed sales and competitive analyses, assisted in preparing sales campaigns and new product launches, and streamlined coordination processes among suppliers, dealers, and service providers.