Tiffany Mitchell

Analysed and optimised end-to-end digital processes within the Service Execution department, covering Service Dispatching, Engineer Work Task Execution, and Warehouse Automation System operations. Evaluated central and local requirements, translating operational complexity into prioritised, engineer-ready delivery plans aligned with global product standards.

Acted as product owner across multiple concurrent client engagements, taking digital products from discovery to live across financial services, KYC compliance, and DeFi sectors. Designed and deployed a full KYC operations platform within 6 weeks, and led end-to-end digital builds for financial services launches with cost/benefit analysis at every decision gate.

Sole HQ-level owner of Developer Console and App Store Connect across all 12 OpCos, managing relationships with Google and Apple. Led customer migration programmes and built the HQ digital customer service function from scratch, supporting 1.5M MAU.

Managed UX review and quality assessment pipeline for Google Play Store in EMEA and Australia across multiple form factors. Maintained 80% SLA hit rate for first developer response and supported EMEA Games consulting.

Owned the MyEE flagship app, growing the user base to 5.5M+ downloads and achieving #1 in the Apple App Store. Delivered app migration strategy for legacy customers and led the App Advisory Board.

Established an App Committee for relevant Digital Stakeholders to review all business-produced apps before go-to-market, introducing group-level governance.

Owned social media strategy for Mobile, acting as primary contact for all mobile-related social activity.

Contributed to the launch of the first transactional mobile banking app across 4 platforms, incorporating 2FA, session token management, and voice biometrics. Authored mobile payments plans that shaped technical architecture and UX direction.

Responsible for business development activities.

Responsible for business development and marketing activities.

Responsible for marketing activities.

Responsible for design and events management.

BA (Hons) International Business Management from Northumbria University.

Digital Marketing Diploma from the Digital Marketing Institute.

Certified Scrum Product Owner (CSPO) certification from Scrum Alliance.