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Mark Hatala

@markhatala

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Certified Scrum Master driving data-informed eCommerce experimentation and Agile delivery.

Hungary

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What I'm looking for

I seek roles leading Agile delivery of digital/eCommerce or AI/automation projects where I can drive experimentation, improve conversion, mentor teams, and align stakeholders for measurable business impact.

I am a Certified Scrum Master and Agile delivery lead with deep experience in eCommerce experimentation, personalization, and digital performance analytics. I have designed and analyzed 100+ A/B and multivariate tests that improved conversion rates (CR+18%), built Looker Studio dashboards, and applied tools such as Google Optimize, Optimizely and GA4 to personalize customer journeys.

In cross-functional roles I lead AI/automation and digital projects end-to-end, create delivery roadmaps, manage risks, and maintain stakeholder alignment; I have driven 30% faster delivery using Scrum/Kanban, mentored 80+ staff, and improved team feedback and efficiency through coaching and process improvements.

Experience

Work history, roles, and key accomplishments

Junior Project Manager

Byborg SSC

Jun 2025 - Aug 2025 (2 months)

Lead delivery of AI and automation projects across digital and infrastructure domains, creating roadmaps, managing resources, and ensuring on-time, in-scope outcomes with regular stakeholder alignment.

Agile Project Management Roadmapping Stakeholder Management Risk Mitigation Scrum Kanban

Personalization & A/B Testing Lead

Nespresso

Jan 2025 - Jun 2025 (5 months)

Designed and analyzed 100+ A/B and multivariate tests to improve UX and increase conversion rates by 18%, and built Looker Studio dashboards to inform personalization and experimentation strategy.

A B Testing Personalization Google Optimize Optimizely GA4 Looker Studio Conversion Rate Optimization Cross Functional Collaboration Churn Risk Management User Experience User Testing User Stories User Research Hotjar Data Analysis Data Visualization A B Testing And Optimization A B Experimentation

Ecommerce & Digital Marketing Specialist

Nespresso

Sep 2023 - Jan 2025 (1 year 4 months)

Managed end-to-end execution of online promotions and product launches across Nespresso’s website and app
Created and optimized digital assets (banners, visuals, and campaign creatives) using Adobe Photoshop
Utilized Google Analytics, Looker Studio, and Adobe Campaign to track KPIs, report performance, and automate marketing flows.
Collaborated cross-functionally with marketing, CRM, and IT teams.

Google Analytics Optimizely Adobe Photoshop Adobe Analytics Jira Confluence CMS CRM Marketing Marketing Campaigns Marketing Analytics Marketing Strategies Power BI Excel

Development Leader

Nespresso

Mar 2018 - Sep 2023 (5 years 6 months)

Led onboarding and continuous development programs for new and existing Coffee Specialists.
Trained teams on sales techniques, customer communication, and problem-solving to elevate in-store performance.
Collaborated with store managers and HR to align training initiatives with business goals and KPIs.

Education

Degrees, certifications, and relevant coursework

International Scrum Institute

Certified Scrum Master (CSM), Scrum / Agile

2024 - 2024

Obtained Certified Scrum Master (CSM) credential in 2024.

Atlassian

Professional Certification, Agile Project Management

2023 - 2024

Completed Atlassian Agile Project Management Professional and Agile Project Management Certification between 2023 and 2024.

Progmatic Academy

Frontend Developer, Frontend Development

2021 - 2022

Completed Frontend Developer program at Progmatic Academy from 2021 to 2022.

Budapest Business University

Bachelor of Economics, Economics

2014 - 2018

Grade: 4

Activities and societies: Studied at Budapest Business School, specializing in Economics. Gained a strong foundation in project management, business analysis, and digital marketing, while developing analytical, communication, and teamwork skills through academic projects and practical assignments.

Bachelor of Economics degree completed at Budapest Business University from 2014 to 2018.