At MuvFlow, I took over product and engineering for a generative AI music platform, built the Dev & Ops team, and turned it into a revenue-generating product. It reached 45K users and 1M+ songs created, with distribution and payment integrations supporting monetization in Brazil and internationally.
At ByteDance / TikTok, I led music partnerships and licensing across LATAM. I negotiated Brazil’s first public performance licensing deal for short-form video and launched an API integration with a U.S. music partner, along with Resso/TikTok Music and SoundOn.
Earlier, I built subscription businesses from zero, including Sonora at Terra Networks and the South America operation for Rhapsody International / Napster. Sonora reached 500K paying subscribers and EUR 25M+ in annual revenue; I now also advise media, entertainment and service companies on business models, partnerships and AI adoption through TRNG Consultoria.

