Mariana Benevides

- Identify and initiate high-level sales dialogues with companies, brands, and studios across Brasil and the global market.
- Connect with key decision-makers and stakeholders to communicate the strategic value and ROI of a unified audio branding identity
- Lead preliminary sales consultations to diagnose complex client challenges, establish project goals, and identify specific needs for custom so

Clients: WMG, Ninja Tune, Bytedance, Roc Nation

- Develop creative concepts, narrative frameworks, and content systems for global music clients.
- Build strategic decks, creative briefs, and moodboards that guide high-impact creative execution.
- Drive double-digit growth across artist YouTube channels through content architecture, customised branding and audience insights.
- Lead YouTube strateg

- Strategic partnership with Meta, Vevo and Youtube, coordinating projects that aim for digital transformation and revenue growth;
- Communication and collaboration with global teams about commercial opportunities and data-driven strategies;
- Tracking performance and generating insights for videos and short video platforms.

- Led global campaigns (Vevo’s Artist to Watch & Official Performance

- Managed YouTube channels for 50+ artists, implementing growth strategies that increased channel subscribers by 30% and video views by 20%.
- Coordinated audiovisual material and original programs for Youtube, driving a 15% increase in audience engagement
- Collaborated with global teams on marketing and promotional strategies.

- Planned, developed and executed marketing plans and campaigns for Brazilian artists; managed and coordinated projected rollouts.
- Spearheaded artist and product overall development with data-driven insights and cross-functional collaborations between several teams.
- Managed brand awareness and content marketing: promoting the artists and releases through traditional advertising, social media,

Deckdisc is Brazil's first indie record label, and currently one of its biggest, wherein I was responsible for:

- Creating, developing and managing playlists, as well as researching for and identifying music trends;
- Assisting with digital campaigns for products and releases;
- Supporting digital marketing and promotional strategies;
- Submitting and coordinating distribution of streaming platf

Supports new media and digital marketing activities focused on media and promotional efforts. Assists with day-to-day work related to digital marketing initiatives.

Online course

Online course

Final year dissertation on Black American Music, from jazz, to hip-hop, to Beyoncé's Lemonade