At Sports Warehouse, I manage six- and seven-figure annual paid media budgets across five ecommerce accounts, using profitability, pacing, seasonality, and account priorities to direct spend. I own Search, Shopping, Performance Max, Display, YouTube, and Meta campaigns, and launched Google Ads for a new ecommerce account from initial campaign builds through reporting.
I've grown from optimizing Google Ads across multiple ecommerce brands to leading budget strategy, building Looker Studio dashboards from Google Ads, Microsoft Advertising, and GA4 data, and expanding Google Shopping coverage to more than 90% of eligible merchandise for Tennis Warehouse and Skate Warehouse.
