Thomas Laspisa

I bring eight years of B2B marketing experience supporting industrial automation, technical products, and manufacturing-focused solutions, with a clear focus on turning complex capabilities into customer value propositions. I’m excited to apply that experience to robotics designed for manufacturing and logistics environments.

At Rittal LLC, I translate complex product capabilities into clear positioning and customer-focused messaging across automation, power distribution, climate control, and IT infrastructure. I support go-to-market planning and portfolio enablement by defining target personas and use cases, shaping positioning, and developing launch content for sales and channel teams.

I create one-pagers, spec sheets, battlecards, training materials, landing pages, and other enablement assets across a technical portfolio—work that contributed to a 13% increase in leads passed to sales, a 30% boost in opportunities initiated, an 11% rise in sales wins, and an 8% increase in revenue from wins. I also partner closely with product management, engineering, sales, and channel stakeholders to capture customer needs, connect technical features to business outcomes, and maintain consistent messaging across customer touchpoints.

Before Rittal, I led content strategy across B2B industrial sectors at The Heico Companies, including heavy machinery, welding, thermal solutions, cargo securement, and sheet steel manufacturing. I developed competitive analyses, persona research, and market-ready messaging for multiple operating companies—building a strong foundation in market intelligence, technical storytelling, and manufacturing audiences that helps commercial teams communicate new solutions with confidence.