THOMAS DEGUINES
@thomasdeguines
I’m a junior creative strategist and media buyer combining e-commerce growth, Meta/TikTok ads, strong creative sensitivity and data-driven testing.
What I'm looking for
I’m an e-commerce and creative profile focused on building and managing Shopify stores and running high-performing Meta Ads and TikTok Ads campaigns. I combine an entrepreneurial, operational mindset with strong creative sensitivity—always translating consumer psychology into offer construction, creative testing, and performance optimization.
From hooks and angles to UGC videos, static ads, and carousels, I test creatives, run retargeting and A/B testing, and track results through KPIs like ROAS, CPA, AOV, CTR, and CPM in Business Manager and reporting tools (Excel / Google Sheets). I also bring finance/operations support experience from my internship at Four Seasons Hotel George V, which strengthens how I follow processes and improve conversion.
Experience
Work history, roles, and key accomplishments
E-commerce & Growth
Self-Employed
May 2023 - Jan 2026 (2 years 8 months)
Created and managed multiple Shopify e-commerce stores, including positioning, pricing strategy, product pages, customer service, and conversion analysis. Set up and optimized Meta Ads and TikTok Ads campaigns, tracking ROAS, CPA, AOV, CTR, and CPM while testing UGC and video creatives (hooks, angles, and engagement).
Finance & Procurement Intern
Four Seasons Hotel George V Paris
Jun 2022 - Dec 2022 (6 months)
Supported financial operations including tracking card payments and refunds, verifying accounts receivable invoices, and reviewing POS offer details. Assisted with commission tracking and operational follow-up across purchasing and finance activities.
Education
Degrees, certifications, and relevant coursework
Paris School of Business (PSB)
Master, Hotel Management
Master in Hotel Management from Paris School of Business (PSB), completed in July 2022.
ESTICE
Bachelor, International Management & Marketing
Bachelor degree in International Management & Marketing from ESTICE, completed in May 2021.
Université Lille 1
Bachelor, Economics & Accounting
Bachelor degree in Economics & Accounting from Université Lille 1, completed in May 2018.
Availability
Location
Authorized to work in
Job categories
Skills
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