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THOMAS DEGUINESTD
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THOMAS DEGUINES

@thomasdeguines

I’m a junior creative strategist and media buyer combining e-commerce growth, Meta/TikTok ads, strong creative sensitivity and data-driven testing.

Chile
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What I'm looking for

Je cherche un poste junior où je peux piloter la performance (Meta Ads/TikTok Ads), tester des créas UGC et améliorer la conversion Shopify via KPIs. J’aime un environnement exigeant, orienté données et créativité, avec des opportunités d’apprentissage rapide.

I’m an e-commerce and creative profile focused on building and managing Shopify stores and running high-performing Meta Ads and TikTok Ads campaigns. I combine an entrepreneurial, operational mindset with strong creative sensitivity—always translating consumer psychology into offer construction, creative testing, and performance optimization.

From hooks and angles to UGC videos, static ads, and carousels, I test creatives, run retargeting and A/B testing, and track results through KPIs like ROAS, CPA, AOV, CTR, and CPM in Business Manager and reporting tools (Excel / Google Sheets). I also bring finance/operations support experience from my internship at Four Seasons Hotel George V, which strengthens how I follow processes and improve conversion.

Experience

Work history, roles, and key accomplishments

SE

E-commerce & Growth

Self-Employed

May 2023 - Jan 2026 (2 years 8 months)

Created and managed multiple Shopify e-commerce stores, including positioning, pricing strategy, product pages, customer service, and conversion analysis. Set up and optimized Meta Ads and TikTok Ads campaigns, tracking ROAS, CPA, AOV, CTR, and CPM while testing UGC and video creatives (hooks, angles, and engagement).

FP

Finance & Procurement Intern

Four Seasons Hotel George V Paris

Jun 2022 - Dec 2022 (6 months)

Supported financial operations including tracking card payments and refunds, verifying accounts receivable invoices, and reviewing POS offer details. Assisted with commission tracking and operational follow-up across purchasing and finance activities.

Education

Degrees, certifications, and relevant coursework

Paris School of Business (PSB) logoPP

Paris School of Business (PSB)

Master, Hotel Management

Master in Hotel Management from Paris School of Business (PSB), completed in July 2022.

ESTICE logoES

ESTICE

Bachelor, International Management & Marketing

Bachelor degree in International Management & Marketing from ESTICE, completed in May 2021.

Université Lille 1 logoUL

Université Lille 1

Bachelor, Economics & Accounting

Bachelor degree in Economics & Accounting from Université Lille 1, completed in May 2018.

Tech stack

Software and tools used professionally

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