Syamsul Rizal

I’m a Brand Strategist & Visual Identity Designer with nearly a decade of experience developing brand foundations, visual identity systems, and communication frameworks for SMEs, professional services, and training institutions since 2015. I focus on practical brand consistency—building foundations teams can actually use.

In my work with Syams Branding (2015–Present), I develop complete brand identity systems—logos, typography, color palettes, and visual guidelines—so brands perform consistently across both digital and offline touchpoints. I organize structured brand asset systems and support long-term usability, helping founders and clients modernize visual identities and improve brand perception.

I also strengthen institutions through advisory and communication support. As a Brand Advisor for Heavy Equipment Training Center (LPK PSS) (2024–2025), I supported consistent communication and visual branding strategies across digital presence and promotional materials.

Previously, as Corporate Secretary for Super Apps Developer Company (2023–2024), I managed corporate communication, documentation, and stakeholder coordination—organizing communication materials and presentations to improve operational effectiveness. Across roles, I bring a multidisciplinary approach combining branding, communication, design, and technology.