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Aru Datu

@arudatu

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Visual brand strategist at PTCGKN creating brand, campaign, and digital assets with AI-assisted workflows.

Indonesia

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What I'm looking for

I’m open to remote, freelance, and contract opportunities.

At PTCGKN (PT Cakra Guna Karya Nusa), I create branding, promotional, digital, and campaign assets aligned with commercial objectives and marketing programs, while maintaining consistent brand identity and integrating AI-assisted production into design workflows.

Across work with PT Ongkowidjojo, webmate.co, and startups at Orbit Startup Incubator, I developed branding, packaging, and visual communication for consumer products and varied markets. I’ve also consulted on brand and social media strategy for product launches and supported marketing communication for Cuci Cuci Laundry Yogyakarta.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer / Visual Branding Specialist

Current

PT Cakra Guna Karya Nusa

May 2025 - Present (1 year 5 months)

Create branding, promotional, digital, and campaign assets aligned with commercial objectives and marketing programs. Maintain consistent brand identity while integrating AI-assisted creative production into design workflows.

Branding Visual Identity Marketing Communications AI Assisted Production Graphic Design Digital Media

Communication Consultant

Cuci Cuci Laundry Yogyakarta

Jan 2026 - Feb 2026 (1 month)

Provided branding and marketing communication consulting for a laundry service. Advised on visual communication and brand presentation for promotional activities.

Branding Marketing Communications visual communication Digital Marketing

Communication Consultant

PT BRIN (Calla Pierre Skincare)

Nov 2025 - Feb 2026 (3 months)

Consulted on branding and social media strategy for a beauty product launch. Developed visual communication direction and supported digital brand positioning.

Branding Social Media Strategy visual communication Brand Positioning

Designer / Visual Branding Specialist

PT Ongkowidjojo

Apr 2025 - Apr 2025 (0 months)

Led branding, packaging, and product presentation for consumer products. Designed demographic-focused visual systems across packaging, promotional, and digital media.

Branding Packaging Design Product Presentations Visual Systems Marketing Collaboration

Freelance Graphic Designer

webmate.co

Oct 2017 - Oct 2021 (4 years)

Designed branding, labels, and packaging for international consumer products. Produced visual communication tailored to various global markets.

Branding Label Design Packaging Design visual communication

Branding Consultant & Coach

Orbit Startup Incubator

Jan 2017 - Apr 2017 (3 months)

Guided startups in developing brand positioning and visual identity. Provided branding consultation, creative direction, and founder coaching.

Branding Brand Positioning Visual Identity Creative Direction Coaching

Senior Graphic Designer

Dondong Photography & Videography

Aug 2009 - Nov 2014 (5 years 3 months)

Produced marketing collateral, editorial layouts, storyboards, illustration, and photography. Managed diverse creative projects from concept through final production.

Graphic Design Marketing Collateral Editorial layout Storyboarding Illustration Photography