At Defy Labs LLC, I continued marketing across paid media, email, social, and content after the acquisition of GDR Labs, producing creative in-house and managing campaign delivery through the company’s wind-down.
At GDR Labs LLC, I ran e-commerce marketing as a department of one, supporting growth from a steady $60–70K to approximately $1.1M in monthly revenue. I grew the active email list from under 10K to about 300K and raised conversion from approximately 0.5% to a sustained 7%.
I also scaled retargeting-focused paid media from about $2.5K to $10K per month in three months at roughly 2x ROAS. I built and managed the Shopify site and ClickFunnels sales funnels, and produced video creative in-house.
I founded BFF (Be Fit & Functional), an AI-powered fitness and accountability coaching app for iOS and Android, using AI-assisted development. I also directed the award-winning short film Ingrained, streaming on Amazon Prime Video, and served as First Assistant Director on the feature film Captive.

