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Tharun JojiTJ
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Tharun Joji

@tharunjoji

Marketing Manager at Defy Labs who scaled e-commerce revenue to about $1.1M monthly and grew an email list to 300K.

India
Message

At Defy Labs LLC, I continued marketing across paid media, email, social, and content after the acquisition of GDR Labs, producing creative in-house and managing campaign delivery through the company’s wind-down.

At GDR Labs LLC, I ran e-commerce marketing as a department of one, supporting growth from a steady $60–70K to approximately $1.1M in monthly revenue. I grew the active email list from under 10K to about 300K and raised conversion from approximately 0.5% to a sustained 7%.

I also scaled retargeting-focused paid media from about $2.5K to $10K per month in three months at roughly 2x ROAS. I built and managed the Shopify site and ClickFunnels sales funnels, and produced video creative in-house.

I founded BFF (Be Fit & Functional), an AI-powered fitness and accountability coaching app for iOS and Android, using AI-assisted development. I also directed the award-winning short film Ingrained, streaming on Amazon Prime Video, and served as First Assistant Director on the feature film Captive.

Experience

Work history, roles, and key accomplishments

BU

Video Production Technician

Broadcasthub USA

Jan 2019 - May 2019 (4 months)

Identified competitive products in the market, and helped design and enforce business strategy. Converted community contacts into potential clients through networking and field visits.

RH

Utilization Review Coordinator

Riverwoods Behavioral Health

Jan 2017 - Sep 2018 (1 year 8 months)

Reviewed patient care progress with insurance companies and negotiated coverage for continued care; resolved process issues to improve workflow and audit ratings.

RH

Administrative Manager

Riverwoods Behavioral Health

Jul 2016 - Jan 2017 (6 months)

Recruited, hired, onboarded, and credentialed a mobile counseling team; ran monthly performance reviews and staff engagement programs. Kept operations compliant with Georgia regulations through internal systems.

Education

Degrees, certifications, and relevant coursework

Clayton State University logoCU

Clayton State University

Certificate, Film Technology

Film Technology Certificate from Clayton State University, Georgia, USA, completed in 2015.

Northumbria University logoNU

Northumbria University

Bachelor of Science (Honours), Biotechnology

BSc (Hons) Biotechnology from Northumbria University, UK, completed in 2010.

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