Thanusha Tamarana
@thanushatamarana
Revenue strategy and operations leader driving measurable growth and execution.
IndiaWhat I'm looking for
I partner with leadership to translate commercial priorities into structured execution plans, clear milestones, and measurable outcomes. I’m at my best where visibility, risk clarity, and predictable execution across complex initiatives matter most.
Most recently, as a Growth Manager, I’ve owned the growth charter for Telugu & Kannada—managing greenlighting, production, and paid capital allocation with CPI & ROAS goals. I stabilized daily paid spend between $2K-$2.5K using portfolio-level capital allocation under a strict 3-day payback rule, and I built performance-to-editorial feedback loops so paid signals directly improve creative decisions.
Before that, I led operational and revenue improvements across content and monetization. As a Program Manager (Pocket FM – Originals), I streamlined end-to-end production to reduce time-to-market from 4 months to 1.5 months using an AI-integrated editorial workflow and multi-step quality gates. Earlier at Udaan, I grew incremental revenue (₹60L in 4 months), built monetization operating frameworks (including dashboards and backend tagging), and drove conversion via A/B testing, CRM visibility, dynamic pricing, and demand-led GTM for FMCG launches.
Experience
Work history, roles, and key accomplishments
Growth Manager
Pocket TV
Jul 2025 - Present (11 months)
Owned the growth charter for Telugu and Kannada, managing greenlighting, production, and paid capital allocation against CPI and ROAS goals. Stabilized daily paid spend at $2K–$2.5K using portfolio-level allocation under a strict 3-day payback rule and built performance-to-editorial feedback loops plus end-to-end tracking to enable experimentation.
Program Manager
Pocket FM
Dec 2024 - Jun 2025 (6 months)
Streamlined content operations by redesigning end-to-end workflows, reducing time-to-market from 4 months to 1.5 months. Built an AI-integrated editorial workflow (13+ writers), introduced multi-step quality gates, shortened approval cycles from 6 weeks to 2 weeks, and improved Meta completion rates by 1.5X through retention-focused hook and pacing changes.
Monetization Manager
Udaan
Sep 2023 - May 2024 (8 months)
Owned the monetization charter and drove ₹60L incremental revenue in 4 months by optimizing activation, engagement, and pricing levers. Built monetization operating framework (in-app real estate strategy, backend tagging, dashboards), led full-funnel activation for 5 FMCG brand launches to generate INR 2.5Cr GMV, and improved A2Cs by 33% and conversion rate by 12% via A/B testing.
Sales & Marketing Manager
Udaan
May 2022 - Aug 2023 (1 year 3 months)
Led customer growth and retention marketing, running 120+ targeted campaigns across brand awareness and retention, increasing app traffic by 15% through redesigned audience segmentation. Achieved a 21% conversion rate for dormant user activation in 4 months, while also leading sales growth as part of a 40+ member team handling ₹6.5Cr+ GMV per month and delivering 15% MoM growth.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management, Kozhikode
Master of Business Administration, Business Administration
2020 - 2022
Completed a Master of Business Administration at IIM Kozhikode from 2020 to 2022.
Indian Institute of Technology, Hyderabad
Bachelor's in Electrical Engineering, Electrical Engineering
2014 - 2018
Earned a bachelor's degree in Electrical Engineering from IIT Hyderabad between 2014 and 2018.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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