Linh Ha
@linhha1
I scale profitable paid acquisition across global fintech, SaaS, and e-commerce markets with multimillion-dollar media budgets.
VietnamWhat I'm looking for
I'm currently scaling paid acquisition for PurpleTechnology and Fintokei, managing $700K–$1M monthly budgets across Google, Meta, TikTok, X/Twitter, and programmatic. I improved ROAS by 25–40% within six months while increasing spend.
At CloudTalk, I managed EUR 200K–500K per month in paid media and contributed to ARR growth from EUR 8M to EUR 11M. I increased paid leads by 300%, reduced CPL by 29%, and improved Lead-to-MQL conversion to 25%+.
I've also driven 3x–5x ROAS for Moteefe’s e-commerce campaigns and managed international PPC for AudienceServ across FMCG, hospitality, education, luxury interiors, and lead generation. My work spans full-funnel strategy, audience development, bidding, creative, landing pages, and measurement.
I work closely with RevOps, sales, CRM/lifecycle, agencies, and data teams to turn experimentation into scalable growth. I’m comfortable operating in regulated environments and using CRM and behavioral data to improve acquisition efficiency.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
PurpleTechnology + Fintokei
Apr 2024 - Present (2 years 5 months)
Owned end-to-end paid acquisition strategy and execution, scaling multi-channel campaigns across Google, Meta, TikTok, X/Twitter, and programmatic platforms with $700K-$1M/month budgets. Drove 25-40% ROAS improvement within 6 months while increasing spend, strengthening overall acquisition efficiency and revenue contribution.
Senior PPC Specialist
CloudTalk
Mar 2022 - Mar 2024 (2 years)
Managed EUR 200K-500K/month in paid media spend, driving pipeline growth across Google, LinkedIn, Meta, and Microsoft Ads. Contributed directly to scaling company ARR from EUR 8M to EUR 11M through performance marketing initiatives.
Ads Manager (Performance Marketing)
Moteefe
Feb 2021 - Feb 2022 (1 year)
Managed $25K-$300K/month budgets, scaling e-commerce campaigns across Meta, Google, and TikTok. Delivered consistent 3x-5x ROAS, optimizing for profitability and scale.
PPC Campaign Manager
AudienceServ
Nov 2019 - Jan 2021 (1 year 2 months)
Managed international PPC campaigns across FMCG, Hospitality, Education, Luxury Interiors, and Lead Generation verticals with varying sales cycles. Planned and executed multi-channel acquisition strategies tailored to different customer journeys.
Junior Campaign Manager
Kaiser + Kraft
Dec 2018 - Sep 2019 (9 months)
Executed and localized PPC campaigns across European markets. Managed SEM activities including keyword expansion and optimization.
Marketing Intern
Tamdafoods
May 2018 - Aug 2018 (3 months)
Supported email marketing campaigns, segmentation, and reporting. Assisted with KPI tracking, newsletters, and marketing coordination.
Education
Degrees, certifications, and relevant coursework
University of Economics, Prague
Bachelor of Arts, Business Administration
2014 - 2019
Pursued a Bachelor of Arts in Business Administration, focusing on business and management principles.
Tech stack
Software and tools used professionally
Availability
Location
VietnamAuthorized to work in
Job categories
Skills
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