Open to opportunities

Thandeka Nkomo

@thandekankomo

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Media & PR graduate specializing in integrated marketing, content creation, and media relations.

Netherlands

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What I'm looking for

I’m looking for a role where I can lead PR and integrated marketing campaigns, manage content calendars, and use analytics to grow engagement—while collaborating cross-functionally to strengthen stakeholder trust and audience growth.

I’m a Media & Journalism graduate with 5+ years’ practical experience across integrated marketing, content creation, and media relations across social, PR and marketing channels. I’m at my best running content-driven campaigns, keeping editorial calendars and campaign trackers, and translating brand messaging into engaging, platform-ready assets.

At BEETEA Groningen, I developed and executed integrated marketing campaigns across social channels, increasing audience engagement by 82.3% through targeted content, analytics-driven scheduling, and iterative optimisation. I managed social media and marketing content while aligning brand messaging across platforms, coordinating partner communications, and maintaining a cross-channel editorial/content calendar.

I also owned public image and media relations—drafting outreach materials and stakeholder responses, coordinating press outreach, and maintaining distribution trackers to support timely communication. By collecting data and producing regular reports, I used campaign performance trackers and spreadsheets to continuously optimize content and keep stakeholders informed.

I enjoy collaboration and leadership: I’ve comfortable leading small teams and collaborating cross-functionally to boost stakeholder engagement and audience growth. Beyond my marketing work, I led capacity-building sessions for 100+ first-year students and represented student concerns in departmental meetings—experience that strengthens my communication, organization, and stakeholder management mindset.

Experience

Work history, roles, and key accomplishments

PR Specialist & Marketing

Beetea Groningen

May 2024 - Jul 2025 (1 year 2 months)

Developed and executed integrated marketing campaigns across social channels, increasing audience engagement by 82.3% through targeted content and analytics-driven scheduling. Led media relations and maintained editorial/content calendars and campaign performance trackers to support ongoing optimizations.

Integrated Marketing Social Media Management Content Creation Editorial Calendar Media Relations Stakeholder Management Campaign Tracking Data Reporting TikTok Analytics Google Analytics Adobe Creative Suite

Marketing Internship

Beetea Groningen

Jun 2024 - Oct 2024 (4 months)

Planned and delivered three seasonal marketing campaigns for Groningen students (Summer Matcha, Back-to-School, Halloween), growing TikTok post views from 38k to 179k (+370%) and Instagram reach to 46.7k. Managed end-to-end social content creation and scheduling, optimized posting cadence using TikTok analytics, and designed on-budget campaign assets using Adobe Creative Suite.

Campaign Execution Content Creation Trello Capcut IMovie TikTok Analytics Marketing Planning Adobe Creative Suite Graphic Design Budgeting

Student Mentor

University of Groningen

Sep 2023 - Jan 2024 (4 months)

Led capacity-building sessions for 100+ first-year students, delivering group presentations and one-on-one academic planning to improve study strategies and retention.

Student Mentoring Academic Planning Group Presentations Student Support

Program Committee Student Rep

University of Groningen

Dec 2022 - May 2023 (5 months)

Represented student concerns in departmental meetings and provided structured feedback on course policies and quality assurance processes to improve programme delivery.

Feedback Course Policy Review Quality Assurance

Personal Executive Assistant

Broadway Psychiatry

Sep 2020 - Sep 2021 (1 year)

Scheduled appointments and managed provider–patient communication and calendars. Recorded and distributed internal meeting documentation, including action items.

Calendar Management Administrative Support Appointment Scheduling Meeting Minutes Action Item Tracking

Student Development Specialist

Drake University

Jan 2020 - May 2020 (4 months)

Coordinated student life programs and facilitated dialogue with faculty while advising students. Supported policy implementation and contributed to event delivery.

Student Program Coordination Advising Policy Implementation Event Delivery

Education

Degrees, certifications, and relevant coursework

University of Groningen

Bachelor of Arts, Media Studies

2022 - 2025

Grade: GPA: 7.7

Activities and societies: Media Studies Association (MESA) — Travel Committee Chair & Internal Trust Person; Graduation commencement student speaker.

Bachelor of Arts in Media Studies at the University of Groningen (2022–2025). Coursework included Media Production, Digital Journalism, and Communication Theories.

Drake University

Computer Science and Political Science

2018 - 2020

Activities and societies: ACSA (President, Marketing Coordinator); President’s List.

Double major in Computer Science and Political Science at Drake University (2018–2020). Coursework included Comparative Politics and Intro to CS (I & II).

Girls’ College

O Levels and A Levels, Secondary Education

2012 - 2017

Activities and societies: Deputy Head Girl; Toastmasters’ President; Gr. 4 pianist; First team Hockey; Interact Society member; Orchestra; Running Club; Tennis.

O Levels and A Levels at Girls’ College in Bulawayo (2012–2017).