Open to opportunities

Lijana Paulauskaite

@lijanapaulauskaite

Message

Passionate Influencer Marketing Specialist with strong analytical skills.

Netherlands

Message

What I'm looking for

I seek a dynamic role that fosters creativity and growth in influencer marketing.

As an Influencer Marketing Specialist, I thrive in fast-paced environments where my passion for social media, beauty, and lifestyle trends aligns with my analytical skills. My journey began with a Bachelor of Communication Science from the University of Amsterdam, where I honed my ability to develop and manage influencer partnerships that drive brand visibility and sales.

Currently, I serve as an Influencer/Partnerships Manager at Airback, where I identify, negotiate, and coordinate collaborations with influencers across various social media platforms. My experience includes monitoring performance metrics to ensure campaigns meet business objectives and working closely with marketing teams to align influencer strategies with overall company goals. I am excited to bring innovative ideas to the table that push the boundaries of traditional influencer marketing.

Experience

Work history, roles, and key accomplishments

Current

Influencer/Partnerships Manager

Current

Airback

Nov 2023 - Present (1 year 7 months)

Develop and manage influencer partnerships to drive brand visibility and sales. Identify, negotiate, and coordinate collaborations with influencers across social media platforms while monitoring performance metrics to ensure campaigns meet business objectives.

Influencer Marketing Brand Strategy Negotiation Performance Metrics Social Media Management Trend Analysis Project Management Communication Skills

Global Communications Assistant

Gisou

Jul 2023 - Oct 2023 (3 months)

Created creative briefs for influencers, monitored trends and opportunities in the PR, Influencer, and Social Media landscape, and worked with paid partnerships including selection, negotiation, and reporting.

Creative Briefs PR Strategy Data Analytics Project Management Community Management Reporting

Influencer Marketing & Social Media Intern

Gisou

Feb 2023 - Jun 2023 (4 months)

Assisted with influencer campaigns and activations, managed existing relationships with influencers, and supported new product launches through influencer partnerships.

Relationship Management Product Launches Data Reporting Trend Analysis Community Engagement Social Media Strategy Communication Skills

Barista/Waitress

Various

Jan 2016 - Dec 2022 (6 years 11 months)

Worked in the hospitality sector as a barista/waitress, providing excellent customer service and managing daily operations in a fast-paced environment.

Customer Service Time Management Teamwork Communication Skills Fast Paced Environment Multitasking Problem Solving

Education

Degrees, certifications, and relevant coursework

Airback

Influencer Marketing

2024 -

Currently managing influencer partnerships to enhance brand visibility and sales. Responsible for negotiating and coordinating collaborations with influencers, while monitoring performance metrics to ensure campaign success.

University of Amsterdam

Bachelor of Communication Science, Communication Science

2020 - 2023

Studied Communication Science, focusing on developing and managing influencer partnerships to drive brand visibility and sales. Engaged in identifying, negotiating, and coordinating collaborations with influencers across social media platforms.