Lijana PaulauskaiteLP
Open to opportunities

Lijana Paulauskaite

@lijanapaulauskaite

Passionate Influencer Marketing Specialist with strong analytical skills.

Netherlands

What I'm looking for

I seek a dynamic role that fosters creativity and growth in influencer marketing.

As an Influencer Marketing Specialist, I thrive in fast-paced environments where my passion for social media, beauty, and lifestyle trends aligns with my analytical skills. My journey began with a Bachelor of Communication Science from the University of Amsterdam, where I honed my ability to develop and manage influencer partnerships that drive brand visibility and sales.

Currently, I serve as an Influencer/Partnerships Manager at Airback, where I identify, negotiate, and coordinate collaborations with influencers across various social media platforms. My experience includes monitoring performance metrics to ensure campaigns meet business objectives and working closely with marketing teams to align influencer strategies with overall company goals. I am excited to bring innovative ideas to the table that push the boundaries of traditional influencer marketing.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

AI

Airback

Influencer Marketing

2024 -

Currently managing influencer partnerships to enhance brand visibility and sales. Responsible for negotiating and coordinating collaborations with influencers, while monitoring performance metrics to ensure campaign success.

UA

University of Amsterdam

Bachelor of Communication Science, Communication Science

2020 - 2023

Studied Communication Science, focusing on developing and managing influencer partnerships to drive brand visibility and sales. Engaged in identifying, negotiating, and coordinating collaborations with influencers across social media platforms.

Tech stack

Software and tools used professionally

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Lijana Paulauskaite - Influencer/Partnerships Manager - Airback | Himalayas