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Terra McBrideTM
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Terra McBride

@terramcbride

Chief Marketing Officer at Prime Capital Financial, building strategy that generates leads and grows sales.

United States
Message

At Prime Capital Financial, I focus on marketing strategy that generates leads, increases sales, improves awareness, and boosts customer satisfaction. I’m not here to make things pretty; I’m here to make marketing work.

At Fi360, A Broadridge company, I worked in marketing leadership roles, including Director of Marketing, Vice President of Marketing and Professional Development, and Director - Business Marketing. Fi360’s work included the AIF® and AIFA® Designation programs, Fiduciary Focus Toolkit™, and Fi360 Fiduciary Score®.

At Fragasso Financial Advisors, I developed and executed marketing and communications strategy across brand management, targeted initiatives, content, and website development. I also served on the Fragasso Compliance Committee.

Earlier, I managed social media initiatives and public relations strategies at Point Park University, and implemented interactive and new media campaigns for EDMC’s four education systems. I also write as a blogger, including for Love/Nothing/More.

Experience

Work history, roles, and key accomplishments

Prime Capital Financial logoPF
Current

Chief Marketing Officer

May 2021 - Present (5 years 5 months)

Worked as Chief Marketing Officer at Prime Capital Financial.

Love/Nothing/More  logoLO
Current

Blogger

Dec 2015 - Present (10 years 10 months)

Worked as Blogger at Love/Nothing/More .

Style412 logoST

Board Member

Jan 2023 - Dec 2024 (1 year 11 months)

Worked as Board Member at Style412.

Fi360, A Broadridge company logoFC

Director - Business Marketing

Nov 2019 - May 2021 (1 year 6 months)

Worked as Director - Business Marketing at Fi360, A Broadridge company.

Fi360, A Broadridge company logoFC

Vice President of Marketing and Professional Development

Dec 2018 - Nov 2019 (11 months)

Worked as Vice President of Marketing and Professional Development at Fi360, A Broadridge company.

Fi360, A Broadridge company logoFC

Director of Marketing

Nov 2016 - Dec 2018 (2 years 1 month)

Fi360, now part of Broadridge Financial Solutions, Inc., has been empowering financial intermediaries to profitably implement prudent fiduciary practices since 1999, offering solutions including the AIF® and AIFA® Designation programs, Fiduciary Focus Toolkit™ and Fi360 Fiduciary Score®.

Fragasso Financial Advisors logoFA

Manager of Marketing and Communications

Oct 2013 - Oct 2016 (3 years)

Terra joined the Fragasso team in October 2013. As the manager of marketing and communications, Terra was responsible for the development and execution of the Fragasso marketing and communications strategy, including brand management, targeted marketing and communications initiatives in traditional and digital media, content creation and delivery, and website development.

Terra was also a member

Stylish White Female logoSF

Blogger

Nov 2009 - Oct 2013 (3 years 11 months)

A Pittsburgh-based personal style blog focused on accessible style for the everyday woman.

Point Park University logoPU

Director of Social Media & Digital PR

Feb 2009 - Oct 2013 (4 years 8 months)

Responsible for managing the development and execution of the University’s social media initiatives and public relations strategies.

We tell our story through traditional media, Facebook, Twitter, YouTube, LinkedIn and Instagram.

EDMC logoED

Public Relations Specialist

May 2007 - Feb 2009 (1 year 9 months)

Implemented an interactive and new media campaign for each of EDMC’s four education systems.

Pittsburgh Downtown Partnership logoPP

Manager e-Marketing and Promotions

Jan 2006 - Jan 2007 (1 year)

Worked as Manager e-Marketing and Promotions at Pittsburgh Downtown Partnership.

Education

Degrees, certifications, and relevant coursework

FI

Fi360

Accredited Investment Fiduciary® (AIF®)

Accredited Investment Fiduciary® (AIF®) training empowers investment professionals with the fiduciary knowledge and tools they need to serve their clients’ best interests while successfully growing their business. Advisors who earn the AIF® Designation are immediately able to demonstrate the added value they bring to prospective and existing clients.

LI

LinkedIn

Pitching Your Ideas Strategically

May 2021

LI

LinkedIn

Top of Mind: Use Content to Unleash Your Influence (getAbstract Summary)

Dec 2020

LI

LinkedIn

Strategic Thinking

Aug 2020

LI

LinkedIn

Building Self-Confidence

Sep 2020

LI

LinkedIn

Humble Inquiry: The Gentle Art of Asking Instead of Telling (getAbstract Summary)

Sep 2020

LI

LinkedIn

Find Your Passion: How Padma Lakshmi Found Hers

Sep 2020

GU

Gannon University

MBA, Marketing emphasis

2003 - 2006

PU

Penn State University

BA, Industrial/Organizational Psychology

1996 - 2000

LI

LinkedIn

15 Secrets Successful People Know about Time Management (getAbstract Summary)

Aug 2020

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