At Ameriprise Financial, I plan and execute campaigns across email, social media, websites, and events, taking copy and design from first draft through compliance approval. I also coordinate client events, including a ~400-guest annual celebration.
I built and maintain Salesforce and Power BI dashboards that track referrals, lead sources, pipeline activity, and conversions. After analyzing webinar engagement, client demographics, and advisor feedback, I recommended shifting emphasis toward smaller in-person events.
At the Associated Students of the University of Oregon, I led a 10-person communications and events team and promoted a sold-out 5,000-attendee arena concert. I’ve also built and launched dozens of WordPress sites and created Trail Marker, an open-source AI-search visibility toolkit, and TagCheck, a Chrome extension.
