Looking for a job

Taya Williams

@tayawilliams

Message

I deliver integrated media, influencer, and digital campaigns that drive measurable growth across channels.

Canada

Message

What I'm looking for

I'm looking to lead integrated media, influencer, and digital campaigns where I can align creative, paid media, analytics, and stakeholder teams to deliver measurable results.

I'm currently leading full-funnel influencer campaigns at Bellesa Co., managing creator partnerships, negotiations, budgets, and delivery for integrated digital initiatives.

Previously at Hotspox Media and Aveda, I managed end-to-end digital campaign delivery, coordinating creative, media, development, analytics, and client teams across paid social, video, display, ecommerce, email, and landing pages.

At Dentsu, I planned and bought television, CTV/OTT, and digital media for national and regional campaigns, using audience insights and performance data to improve reach, frequency, and campaign effectiveness.

Experience

Work history, roles, and key accomplishments

Current

Senior Influencer Marketing Specialist

Current

Bellesa Co.

Jul 2025 - Present (1 year 2 months)

Managed end-to-end delivery of integrated digital campaigns for clients across retail, technology, and FMCG, with budgets ranging from $30K to $1M+. Spearheaded full-funnel influencer marketing strategies and cultivated strategic partnerships with creators and agencies.

Influencer Marketing Campaign Management Budget Management Contract Negotiation Stakeholder Communication Project Management Risk Mitigation