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T'awna Williams

@tawnawilliams

Mixed methods UX researcher at 2K Games who built AI research synthesis tools that cut synthesis time 75%.

At 2K Games, I built and evaluated Python and Claude Code analysis tools, including synthesis agents and a source-cited, AI-queryable research repository. After a live-study pilot, the tools rolled out across the organization and cut synthesis time 75%.

At Blizzard Entertainment, I used telemetry analysis, follow-up research, and A/B tests to identify and validate a redesign of a weak safety-reporting flow. Earlier, I designed and analyzed experiments and surveys at The Graduate Center, CUNY and Cal State University, L.A., contributing to policy reforms in California and police policy reform in the US, Canada, and Europe.

Experience

Work history, roles, and key accomplishments

Current

Mixed Methods Researcher, Incubation

Current

2K Games, Take-Two

Jan 2026 - Present (9 months)

Showed leadership a unified view of user behavior by integrating telemetry and survey data, and validated a UX metrics scale as a replacement for company KPIs. Introduced a research impact tracker and cut synthesis time by 75% with LLM-based tooling.

SQL Python R Tableau Qualtrics Claude Code Agentic AI Telemetry Analysis Survey Design UX Metrics LLM Assisted Analysis Impact Measurement

User Researcher, Cross-Franchise

Blizzard Entertainment, Microsoft

Jan 2023 - Jan 2026 (3 years)

Raised in-product safety reporting to parity by analyzing telemetry and validating a redesign with A/B tests and difference-in-differences. Informed store redesign and pricing decisions through value perception studies and validated an LLM analysis tool against human coders.

SQL Python A B Testing Difference In Differences Max Diff regression analysis Usability Testing Figma LLM Validation Inter Rater Reliability Testing

Mixed Methods Researcher

The Graduate Center, CUNY

Jan 2016 - Jan 2023 (7 years)

Informed policy reforms by designing and analyzing controlled experiments, quasi-experiments, and surveys, alongside qualitative methods. Tested the validity of online and lab studies for real-world witness behavior using ROC and CAC curves.

Experimental Design Survey Design Qualitative Research Ethnographic Studies Focus Groups ROC Analysis CAC Analysis Policy Research