Alessandra Sprugel

Synthesized research and behavioral data across Games discovery and merchandising to identify why members struggled to discover Netflix Games, briefing senior leaders and shaping product and design strategy. Led a multi-region longitudinal diary study of new Games-on-TV players and designed surveys to identify barriers to re-engagement.

Refined product strategy through market research and quantitative audience segmentation, helping leadership prioritize key audiences and early launch milestones. Built the foundation for the company's Insights function, developing its research and data strategy, operating model, tools, and implementation plan.

Synthesized years of research and behavioral data to clarify the customer path to purchase, informing a pillar reorganization, two-year plans, and team KPIs. Led qualitative research into startup and small-business needs and designed an in-product survey to identify barriers to setup completion.

Led a mixed-methods study of Horizon Worlds user disengagement, combining interviews with a survey linked to behavioral data, leading to the establishment of a new Creation pillar. Conducted horizon scanning and built a rapid evaluative-research program for a 300+ person product group.

Led a seven-person Research and Analytics team supporting five cross-functional teams responsible for League of Legends' monetization, digital content, and store experience. Developed a data-informed strategy and five research programs across three product areas, contributing to 2% year-over-year revenue growth.

Developed the research and measurement framework for a six-month private alpha, combining surveys, behavioral data, dashboards, and diary studies. Conducted multi-day studies in Korea and China that shifted the product's onboarding design and business model, and co-developed a company-wide R&D product-evaluation framework.

Operationalized player trust as a global product KPI through stakeholder interviews, literature review, and multi-region survey validation. Subsequent analysis identified the experiences most associated with trust and informed a tracker used for the next five years and extended to other Riot games.

Supported recruiting and university program activities at Riot Games.

Bachelor of Arts in Psychology and Sociology from Kenyon College.