Tatianya Rocker-Katz

Strategized and implemented domestic and international creative campaigns, producing a range of multi-faceted marketing collateral including print ads, websites, and videos. Managed creative teams to ensure successful project execution and delivery.

Orchestrated the brand's creative direction, design, and visual identity, conceptualizing and retouching nine 300+ page catalogs. Increased brand awareness through digital advertising and managed the creative team daily.

Developed brand-building digital campaigns through various deliverables, including print ads, direct mail pieces, and interactive designs. Contributed to significant brand development initiatives.

Spearheaded the visual brand identity overhaul using bespoke advertising concepts and promotional materials for major brands like Bayer and Mirena. Oversaw the creative department's work to ensure project goals were met.

Developed concepts and creative strategies for domestic and international marketing efforts. Led creative teams from conception to fruition for various campaigns.

Responsible for strategizing high-level ad campaigns, direct mail pieces, branding, global campaigns, and new business pitches. Contributed to significant advertising and branding initiatives.

Crafted collateral such as direct mail, interactive design, and new business pitches. Played a key role in developing marketing materials.

Obtained a Bachelor of Fine Arts with a specialization in Art Direction and Advertising. This program provided a strong foundation in creative strategy and visual communication for marketing campaigns.