Melina gt
@melinagt
Experienced marketing professional with a focus on digital strategies.
What I'm looking for
I'm a marketing professional with extensive experience in communications and a degree in Social Communication from Uni Santana. My career has been marked by a strong focus on product marketing, where I have successfully structured trade marketing areas and implemented seasonal campaign grids. I have a proven track record in managing clients, particularly in the insurance sector in Portugal, where I monitored product sales curves and tailored communications to diverse audiences.
Currently, I serve as an E-commerce Manager at Speedyfleet Unipessoal Lda, where I leverage my expertise in digital marketing tools like Google Analytics and SEMrush to drive successful campaigns on marketplace platforms. My analytical skills enable me to derive insights from data, making strategic decisions that enhance customer experience and boost sales. I am passionate about developing visual communication and delivering impactful presentations.
Throughout my career, I have held various roles, including Marketing Assistant at Insper and Client Manager at Lusitania Seguros, where I focused on client portfolio development and loyalty. My experience as a Senior Product Analyst at Omron Healthcare Brasil further honed my skills in KPI analysis and marketing campaign management. I am ready to bring my expertise to new challenges and contribute to innovative marketing strategies.
Experience
Work history, roles, and key accomplishments
E-commerce Manager
Speedyfleet Unipessoal Lda
Dec 2022 - Present (2 years 8 months)
Managed e-commerce operations with demonstrable results in successful marketplace campaigns. Applied in-depth knowledge of digital marketing tools like Google Analytics, Google Tag Manager, and SEMrush to analyze data and make strategic decisions.
Marketing Assistant
Insper
Apr 2022 - Oct 2022 (6 months)
Published content across all company channels and developed personas for targeted communication. Planned and executed special projects for social media, and managed CRM reporting.
Client Manager
Lusitania Seguros
Jan 2019 - Jan 2020 (1 year)
Managed an assigned client portfolio, monitoring service levels and business growth objectives. Focused on client loyalty, negotiation, needs assessment, and presenting new solutions.
Senior Product Analyst
Omron Healthcare Brasil Indústria e Comércio
Dec 2017 - May 2018 (5 months)
Defined flows, deadlines, and stakeholders for monthly S&OP and weekly S&OE cycles. Constructed and presented Demand, Supply, and Costs material to the board, and supported various restaurant and market areas.
Events Manager
Lagos Agency
May 2013 - Aug 2017 (4 years 3 months)
Monitored client stock and created Sell Out campaigns, while prospecting, setting up, and delivering fairs and events. Partnered with agencies for promoter and salesperson hiring, and conducted face-to-face and online training.
Education
Degrees, certifications, and relevant coursework
Uni Santana
Bachelor in Social Communication, Social Communication
2004 - 2008
Graduated with a Bachelor in Social Communication, gaining extensive experience in marketing and communications. Developed advanced English skills alongside a strong foundation in communication principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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