María Elena Rojas Montesinos

Designed the brand's digital identity using Design Thinking, achieving a cohesive visual proposal that strengthened trust and connection with the target audience. Conducted UX research combining qualitative and quantitative methods to define user personas, journey maps, and identify benchmarking opportunities.

Redesigned the website using Design Thinking methodology for a user-centered experience, which improved conversion rate by 30% through clear information architecture and optimized flows. Applied accessibility principles (WCAG) and conducted usability testing with real users, increasing satisfaction in testing by 20%.

Led and coordinated the regional IT support team across 7 countries, achieving an 85% improvement in response times through the strategic use of InvGate. Implemented a knowledge base that reduced first-level tickets by 75%, enhancing user self-management.

Completed the Google UX Design Professional Certificate program, focusing on core principles of UX design. Gained expertise in user research, prototyping, and accessibility to create intuitive digital solutions.

Studied Telecommunications Engineering, building a strong foundation in technical principles. Developed analytical and problem-solving skills crucial for optimizing digital processes and leading technical teams.