Ariel Menchaca Calandroni
@arielmenchacacalandr
Senior Graphic Designer specializing in branding, visual systems, and wayfinding.
ChileWhat I'm looking for
I am a Senior Graphic Designer with a Master's in Advanced Graphic Design and over 20 years of experience creating scalable graphic systems and managing complex corporate identities.
My work blends strategic branding, wayfinding, and cultural management to transform spaces and communications into engaging visual experiences; I led the visual redesign of corporate web ecosystems and large-scale bilingual signage for a network of over 140 stations.
I have experience directing multidisciplinary teams, supervising projects from concept to production, and integrating new technologies such as generative AI into creative processes; notable recognition includes a Silver ADG-FAD LAUS 2023 award for the SISMO app.
I also produce contemporary collage as a visual artist and have founded creative ventures focused on strategic branding and internal communications, bringing an empathetic, culturally informed approach to institutional design.
Experience
Work history, roles, and key accomplishments
Creative Consultant
Flippa
Jan 2023 - Present (3 years 2 months)
Provide creative consultancy for internal communications, developing narratives, naming, and visual identities aligned with business objectives for corporate events and projects.
Visual Artist & Founder
No Me Olvides Art
Jan 2019 - Present (7 years 2 months)
Develop and exhibit contemporary collage work internationally, supporting creative practice and informing empathetic collaboration with creators and cultural institutions.
Corporate Image Coordinator
Metro de Santiago
Sep 2002 - Present (23 years 6 months)
Led corporate identity, branding, and bilingual wayfinding for a network of 140+ stations, improving passenger flows and standardizing brand touchpoints across digital, print, and spatial channels.
Art Director & Founder
Versolab
Jan 2022 - Jan 2024 (2 years)
Led a creative agency delivering strategic branding and visual systems, winning awards for campaigns and managing end-to-end identity projects to meet business objectives.
Professional Intern
Idegrup
May 2002 - Jul 2002 (2 months)
Executed corporate image development and design pieces including magazines and brochures; supported branding and relaunch campaigns for clients such as Diadora.
Education
Degrees, certifications, and relevant coursework
LABASAD - Barcelona School of Arts of Design
Master in Advanced Graphic Design, Advanced Graphic Design
2021 - 2022
Activities and societies: Silver ADG-FAD LAUS 2023 for the digital app SISMO (project associated with master/postgraduate work).
Completed a Master in Advanced Graphic Design at LABASAD focusing on advanced practices in visual systems and digital applications.
Universidad Mayor
Graphic Design Degree, Graphic Design
1998 - 2002
Activities and societies: Professional internship at Idegrup (May–July 2002) and early work on corporate image development.
Earned a Graphic Design degree with coursework and practical projects in branding, editorial, and spatial design.
Availability
Location
ChileAuthorized to work in
Job categories
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