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Tapfuma Mugari

@tapfumamugari

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I lead digital communications, public relations, and data-driven marketing campaigns.

Zimbabwe

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At Cimas Health Group, I lead digital communication and public relations, building customer-centric multi-channel campaigns that increased positive media coverage by 32% and supported new member enrolments.

I've led digital marketing teams and client campaigns at Barkers Ogilvy Zimbabwe and Jericho Advertising, while using market research, content, and performance data to improve ROI. I also teach digital marketing at the Marketers Association of Zimbabwe.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lecturer

Current

Marketers Association of Zimbabwe

Jan 2023 - Present (3 years 9 months)

Lectured on digital marketing topics, including digital strategy and strategic marketing management.

Strategic Marketing Canva Data Analysis Content Creation Digital Strategy Research Collaboration

Current

Group Digital Communication and Public Relations Manager

Current

Cimas Health Group

Aug 2022 - Present (4 years 2 months)

• Strategic Marketing Planning: Develop and implement strategic marketing objectives for Cimas Group, aligning with organizational goals and identifying key market opportunities.
• Created a customer-centric, multi-channel marketing campaign that generated a 32% increase in positive media coverage and an uplift in new member enrolments.
• Digital Campaign Management: Oversee and manage digital mar

Social Media Marketing Canva Public Relations Marketing Strategy Digital Marketing Marketing Data Analysis Web Content Writing Social Media Content Creation Digital Media Graphic Design Content Creation Copywriting Media Buying Google Ads Facebook Marketing Content Strategy Account Management

Acting Group Marketing Manager

Cimas Health Group

Nov 2024 - Mar 2026 (1 year 4 months)

Acted as Group Marketing Manager, overseeing marketing operations and strategy.

Marketing Advertising Marketing Operations Marketing Strategy Digital Engagement Project Management Team Management Program Management Event Management

Digital Marketing Specialist

Population Solutions for Health

Feb 2021 - Jul 2022 (1 year 5 months)

Specialized in digital marketing, including social media marketing and content creation.

Social Media Marketing Canva Marketing Strategy Digital Marketing Marketing Data Analysis Web Content Writing Social Media Content Creation Digital Media Graphic Design Content Creation Copywriting Media Buying Google Ads Facebook Marketing Content Strategy Account Management

Digital Marketing Consultant

Digital Oracle Media Consultants

Feb 2021 - Jul 2022 (1 year 5 months)

• Market Research: Conduct detailed market research and trend analysis to pinpoint emerging trends and consumer behaviours, offering valuable insights that shape effective marketing strategies.
• Oversaw multi-platform digital marketing campaigns, managing resources and budgets effectively and continually using data insights to improve ROI.
Stakeholder Collaboration: Leveraged human-centred design

Social Media Marketing Canva Marketing Strategy Digital Marketing Marketing Data Analysis Web Content Writing Social Media Content Creation Digital Media Graphic Design Content Creation Copywriting Media Buying Google Ads Digital Communication Facebook Marketing Content Strategy Account Management

Head Of Digital Marketing

Barkers Ogilvy Zimbabwe

Nov 2019 - Jan 2021 (1 year 2 months)

• Client Campaign Pitches: Pitch marketing campaigns to new and existing clients, showcasing innovative strategies and solutions tailored to their needs and goals.
• Marketing Strategy Development: Develop comprehensive marketing strategies for various clients, ensuring alignment with their business objectives and market trends.
• Content Design: Design engaging and high-quality marketing content

Head of Digital

Barker McCormac Ogilvy

Feb 2019 - Jan 2020 (11 months)

Headed digital initiatives at Barker McCormac Ogilvy.

Social Media and Digital Media Account Executive

Barkers Ogilvy Zimbabwe

Feb 2019 - Nov 2019 (9 months)

Digital Marketing Manager

Jericho Advertising

Feb 2018 - Jan 2019 (11 months)

▪ Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align
with business objectives and drive growth.
▪ Client Campaign Pitches: Present innovative marketing campaigns to clients, showcasing tailored
strategies that enhance engagement and satisfaction.
▪ Content Design & Branding: Oversee the creation of high-quality marketing content, ensuring brand
consis

Digital Strategy Strategic Marketing Digital Media Research Collaboration

Digital Marketing Officer

ZiFM Stereo

Jan 2015 - Jan 2018 (3 years)

• Content Creation and Distribution: Create and distribute marketing content across various channels, ensuring consistency and alignment with brand guidelines.
• Grew social media following by 45% over 18 months through targeted content strategy and influencer partnership and conducted in-depth market research to inform strategy adjustments and content relevance.
• Data-Driven Reporting: Prepare d