At TB Ops Consulting, I deliver HubSpot CRM audits and optimization across data quality, pipeline structure, lifecycle management, automation, and reporting. I audited more than 12,000 contacts and 5,000 company records, identifying data and reporting gaps and translating the findings into a phased improvement roadmap.
At Outsourcery, I managed and optimized HubSpot processes supporting Sales, Marketing, and Customer Success. I built and implemented 50+ automated workflows across sales, marketing, and customer lifecycle processes.
I redesigned CRM architecture at Outsourcery by moving operational tracking from Contacts to Deals, migrating historical data, and rebuilding lifecycle stages, workflows, reports, and dashboards. These improvements strengthened pipeline visibility and data integrity while reducing manual work.
Earlier, I managed property department operations at Marietjie Ruster Attorneys and operations across administration, finance, HR coordination, and logistics at Framework One. Across these roles, I implemented process and digital improvements, and at Outsourcery system, process, and vendor optimization reduced annual costs by $100K+.
