At Vessi Footwear, I led store-opening execution for a franchise location as Assistant Store Manager and Pop-Up Manager. That work led to my selection as Store Manager to open and run the company’s Ontario pop-up.
I coordinated product launches, seasonal drops, and in-store assortments with HQ Merchandising, Product, and Marketing teams. My work contributed to $1.2M in sales and 135K customer transactions.
At Vessi Footwear, I analyzed SKU and category performance to inform visual merchandising and inventory flow, improving in-store conversion from 7% to 14%. I also coordinated launch timelines, pricing, and execution standards between store teams and HQ.
Earlier, at Adidas TEC, I coordinated opening execution for a new concept store. At Freedom Tree Retail, I managed onboarding of 2,500+ SKUs into Shopify and supported product launches, customer-insight analysis, A/B testing, and email campaigns.
