Open to opportunities

Tania Torregroza Amaris

@taniatorregrozaamari

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Creative marketing consultant with expertise in brand identity design.

Colombia

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can contribute to brand development and marketing strategies.

I am a passionate marketing consultant with a focus on brand identity and visual guidelines. Currently, I am working as a freelance consultant in Barranquilla, Colombia, where I have successfully designed brand identities for small businesses, enhancing their recognition in local artisan markets. My approach combines thorough market analysis with creative design, ensuring high client satisfaction.

In addition to my freelance work, I have gained valuable experience through internships, including a role in the procurement area at Procaps S.A. Here, I collaborated with various teams to improve logistics and supplier coordination, significantly reducing dispatch errors. My educational background includes an MBA in leadership from Universidad Internacional de La Rioja, which I am currently pursuing, alongside a B.A. in Marketing and International Business.

Experience

Work history, roles, and key accomplishments

Current

Consultant Junior

Current

Freelance

Jul 2022 - Present (3 years 4 months)

Designed brand identity and visual guidelines for VIEJOS RECUERDOS Flea Market, aligning with the business's nostalgic positioning and enhancing recognition in local artisan markets. Led brand positioning efforts for small businesses in Barranquilla (Colombia) by analyzing target markets, designed comprehensive brand identities including manuals and logos and managed communication with a high qual

Brand Identity Market Analysis Positioning)Logo Design Client Communication Positioning

MBA's Internship

MIEO Colombia ONG

Sep 2024 - Nov 2024 (2 months)

Created and managed social media content for Instagram and TikTok, increasing engagement by 30% in 2 months for MIEO Colombia. This role focused on digital marketing strategies to boost online presence.

Social Media Management Content Creation Instagram TikTok Digital Marketing

Internship - Procurement Area

Procaps S.A

Feb 2023 - Aug 2023 (6 months)

Collaborated with logistics, sales and procurement teams, enhancing cross-functional coordination and ensuring effective execution of trade negotiations. Led the creation of shipping guides for national laboratories and international suppliers, ensuring accurate logistics documentation and reducing dispatch errors by 20%, which improved supply chain coordination.

Logistics Coordination Supply Chain Management Documentation Quality Control Supplier Management

Education

Degrees, certifications, and relevant coursework

Universidad Internacional de La Rioja (UNIR)

MBA in leadership, Leadership

2024 -

Currently pursuing an MBA in leadership with an expected graduation in December 2025. This program focuses on developing advanced leadership and management skills.

Sergio Arboleda University

B.A in Marketing & International Business, Marketing & International Business

2019 - 2024

Completed a Bachelor of Arts in Marketing & International Business. This program provided a strong foundation in marketing principles and global business practices.