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Tandya FranchiniTF
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Tandya Franchini

@tandyafranchini

Influencer partnerships specialist at Simply Tandya, managing creator campaigns from outreach through reporting.

United Kingdom
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At Simply Tandya, I founded and manage a fashion and lifestyle platform focused on digital content, brand partnerships, and audience engagement. I manage commercial collaborations from outreach and negotiation through content delivery and campaign reporting.

I develop social media, email marketing, and SEO strategies, and create short- and long-form video content for digital platforms. My work has also received editorial recognition and features from Marie Claire, Who What Wear, and Yahoo.

As a Freelance Influencer Outreach & Partnerships Specialist, I source and vet creators across Instagram, TikTok, YouTube, and other platforms. I negotiate partnership terms and manage briefs, contracts, approvals, schedules, and campaign delivery.

At Kuhlman Showroom, I managed day-to-day operations for a multi-brand women's footwear showroom and supported wholesale accounts, buyers, collections, and orders. I also supported sales and business development through buyer presentations, product recommendations, and account management.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Influencer Outreach & Partnerships Specialist

Self-Employed

Jan 2023 - Present (3 years 9 months)

Lead creator sourcing and outreach across Instagram, TikTok, YouTube, and other digital platforms, managing high-volume outreach of approximately 50 prospects per day. Vet creators for brand fit, negotiate rates and terms, and manage campaign delivery from kickoff through completion.

KS

Marketing, Brand & Showroom Operations Manager

Kuhlman Showroom

Jan 2014 - Dec 2024 (10 years 11 months)

Managed day-to-day operations for a multi-brand women's footwear showroom, supporting wholesale accounts, retail buyers, and client needs. Built buyer relationships with retailers such as Nordstrom, Anthropologie, Free People, and Neiman Marcus, and led email campaigns and visual merchandising.

Education

Degrees, certifications, and relevant coursework

California State University, Long Beach logoCB

California State University, Long Beach

Bachelor of Science, Business Management

2009 - 2014

Earned a Bachelor of Science in Business Management and a Bachelor of Science in Supply Chain Operations Management from California State University, Long Beach.

California State University, Long Beach logoCB

California State University, Long Beach

Bachelor of Science, Supply Chain Operations Management

2009 - 2014

Earned a Bachelor of Science in Supply Chain Operations Management from California State University, Long Beach.

Tech stack

Software and tools used professionally

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