Open to opportunities

Tamara Rosa

@tamararosa

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Marketing professional specializing in brand activation and integrated campaign execution.

Indonesia

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What I'm looking for

I am looking for a marketing role focused on brand activation and integrated campaigns, with opportunities to lead events, collaborate cross-functionally, and drive measurable growth.

I am a marketing professional with hands-on experience in brand management, offline and online activation, and cross-functional collaboration. I have planned and executed ATL/BTL campaigns, nationwide POSM rollouts, and managed events and pop-up exhibitions that drove sales and brand visibility.

My work includes driving KPIs through KOL/KOC strategies, community activations, and detailed campaign reporting and market research. I consistently deliver results — from exceeding monthly sales targets to generating millions of impressions and growing community membership during activation events.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Specialist

Current

PT. Erha Clinic Indonesia

Mar 2025 - Present (7 months)

Manage nationwide ATL/BTL marketing, events, and POSM for product launches and existing SKUs, delivering campaigns and activations that exceeded monthly offline sales targets and drove brand visibility.

Event Management ATL BTL Marketing POSM Market Research Stakeholder Management

Brand Activation Intern

PT. May Sun Yvan

Oct 2024 - Feb 2025 (4 months)

Led offline-to-online activations and KOL engagement for SKINTIFIC, achieving targeted e-CPM and generating 36M+ impressions during a 2-day activation while driving 2,000+ community sign-ups at a pop-up event.

KOL Management O2O Activations Community Building Event Coordination Influencer Partnerships

Brand Management Intern

PT. Transfarma Medica Indah

Jul 2023 - Oct 2024 (1 year 3 months)

Supported brand campaigns and KOL initiatives for Dermatix portfolio, coordinated POSM strategy and market research, and contributed to the successful launch of Dermatix Ultra Kids.

Brand Management KOL Campaigns POSM Market Research Competitor Analysis Campaign Strategy Cross Functional Collaboration

Content Marketing Intern

Primaku

Jul 2022 - Oct 2022 (3 months)

Managed content calendar and produced in-app marketing content, collaborating with design to implement monthly content strategies and ensure timely content delivery.

Content Strategy Copywriting

Education

Degrees, certifications, and relevant coursework

Prasetiya Mulya Business School

Bachelor of Arts, Branding

2020 - 2024

Grade: 3.59

Activities and societies: OWL Club Undergraduate Branding Association (Digital Marketing Department); Horizon Magazine (Web Journalist); International Consulting Club (Project Consultant)

Completed an undergraduate program in Branding with coursework and projects focused on brand strategy and marketing, graduating with a 3.59 GPA.